Australia & New Zealand's Most Trusted D2C Brands 2026 › 2degrees
#22 of 100 – Tech & Subscriptions

2degrees

Mobile, broadband and energy provider, in its current shape since the 2022 merger with Vocus New Zealand, that says its FY2026 revenue grew across consumer, business and wholesale customers but does not publish the split between them.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 80/100
2degrees ranked #22 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score81.94out of 100
ANZ D2C rank#22 of 100
HeadquartersAuckland, New Zealand
Founded2001
Latest revenueNZ$1.46B revenue (FY2026, year ended 30 Jun 2026)
Trust pillar80/100

The 2degrees story

2degrees was founded in New Zealand in 2001 by Simon 'Tex' Edwards and is owned today by Private; owned by Macquarie Asset Management and Aware Super, both based in Sydney. It is one of 8 Tech & Subscriptions brands in this year's ranking, where it places #4.

Why people trust 2degrees

It reported revenue of NZ$1.46 billion in FY2026, up 5.5%, and a return to pre-tax profit of NZ$27.4M.

The watch-out

It is owned by Australian investment funds rather than New Zealanders, and it made a pre-tax loss of NZ$22.6M in FY2025 before returning to profit.

Why 2degrees ranks #22

Strongest of the four trust-led pillars

Brand Recall, scored 90 out of 100.

Room to grow

Brand Love, scored 78 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. 2degrees scores 81.94 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
80
Brand Recall (18%)
90
Brand Positioning (15%)
84
Brand Love (15%)
78
Product, Innovation & Delivery (10%)
80
Digital & Financial Soundness (6%)
80
Governance & ESG (4%)
76

Versus its nearest rivals

20Pet CirclePets · 82.1221Australian EthicalFinancial Services · 81.96222degreesTech · 81.9423MacpacFashion · 81.9024SimplicityFinancial Services · 81.84

Questions people ask

What rank is 2degrees in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

2degrees ranks #22 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 81.94 out of 100.

Why is 2degrees trusted?

It reported revenue of NZ$1.46 billion in FY2026, up 5.5%, and a return to pre-tax profit of NZ$27.4M.

What is 2degrees's revenue?

NZ$1.46B revenue (FY2026, year ended 30 Jun 2026), as stated by the company.

Who owns 2degrees?

2degrees is owned by Private; owned by Macquarie Asset Management and Aware Super, both based in Sydney. It was founded in 2001 in New Zealand and is based in Auckland, New Zealand.

What is 2degrees's biggest challenge?

It is owned by Australian investment funds rather than New Zealanders, and it made a pre-tax loss of NZ$22.6M in FY2025 before returning to profit.

Key facts

Brand2degrees
Company / ownerPrivate; owned by Macquarie Asset Management and Aware Super, both based in Sydney
HeadquartersAuckland, New Zealand
Founded2001
Founder(s)Simon 'Tex' Edwards
Latest revenueNZ$1.46B revenue (FY2026, year ended 30 Jun 2026), as stated by the company
SectorTech & Subscriptions
Country of originNew Zealand

Sources

  • Revenue figure published by the company in its own announcements
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.