The FMG story
FMG traces its origins to farmers' mutual fire insurance associations formed from 1905; the current group was formed by a merger in 1978. It is owned by its members. It is one of 16 Insurance brands in this year's ranking, where it places #5.
Why people trust FMG
It says it is 100% owned by its rural members, puts all profits back into the business and was formed in 1905.
The watch-out
It writes mostly in rural New Zealand with limited exposure to large urban areas, so its fortunes are tied to rural weather and claims.
Why FMG ranks #16
Consumer Trust & Sentiment, scored 88 out of 100.
Brand Recall, scored 76 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. FMG scores 82.78 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is FMG in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
FMG ranks #16 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 82.78 out of 100.
Why is FMG trusted?
It says it is 100% owned by its rural members, puts all profits back into the business and was formed in 1905.
What is FMG's revenue?
NZ$709.2M insurance revenue (FY2026, year ended 31 Mar 2026), as per company filings.
Who owns FMG?
FMG is owned by Member-owned mutual (Farmers' Mutual Group). It was founded in 1905 in New Zealand and is based in Wellington, New Zealand.
What is FMG's biggest challenge?
It writes mostly in rural New Zealand with limited exposure to large urban areas, so its fortunes are tied to rural weather and claims.
Key facts
| Brand | FMG |
|---|---|
| Company / owner | Member-owned mutual (Farmers' Mutual Group) |
| Headquarters | Wellington, New Zealand |
| Founded | 1905 |
| Founder(s) | Not listed in our verified sources |
| Latest revenue | NZ$709.2M insurance revenue (FY2026, year ended 31 Mar 2026), as per company filings |
| Sector | Insurance |
| Country of origin | New Zealand |
Sources
- Financial accounts lodged with the regulator (ASIC or the New Zealand Companies Office) or published by the company
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data