The M.J. Bale story
M.J. Bale was founded in Australia in 2009 by Matt Jensen and is owned today by Private, Australian-owned (MJ Bale Group). It is one of 20 Fashion & Apparel brands in this year's ranking, where it places #13.
Why people trust M.J. Bale
It is the official tailor to the Wallabies, Socceroos and the Australian men's Test cricket team, became a certified B Corp in 2024 and uses single-origin Tasmanian merino wool.
The watch-out
Online is less than 9% of revenue, sales grew only about 1% in FY2025, and it paid a A$198,000 ASIC penalty over late financial reports.
Why M.J. Bale ranks #54
Brand Positioning, scored 82 out of 100.
Brand Recall, scored 62 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. M.J. Bale scores 75.50 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is M.J. Bale in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
M.J. Bale ranks #54 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 75.50 out of 100.
Why is M.J. Bale trusted?
It is the official tailor to the Wallabies, Socceroos and the Australian men's Test cricket team, became a certified B Corp in 2024 and uses single-origin Tasmanian merino wool.
What is M.J. Bale's revenue?
A$103.9M sales (FY2025, year ended 26 Jul 2025), as per company filings.
Who owns M.J. Bale?
M.J. Bale is owned by Private, Australian-owned (MJ Bale Group). It was founded in 2009 in Australia and is based in Sydney, NSW, Australia.
What is M.J. Bale's biggest challenge?
Online is less than 9% of revenue, sales grew only about 1% in FY2025, and it paid a A$198,000 ASIC penalty over late financial reports.
Key facts
| Brand | M.J. Bale |
|---|---|
| Company / owner | Private, Australian-owned (MJ Bale Group) |
| Headquarters | Sydney, NSW, Australia |
| Founded | 2009 |
| Founder(s) | Matt Jensen |
| Latest revenue | A$103.9M sales (FY2025, year ended 26 Jul 2025), as per company filings |
| Sector | Fashion & Apparel |
| Country of origin | Australia |
Sources
- Financial accounts lodged with the regulator (ASIC or the New Zealand Companies Office) or published by the company
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data