Australia & New Zealand's Most Trusted D2C Brands 2026 › Mocka
#84 of 100 – Home & Living

Mocka

New Zealand-born online furniture and homewares brand for Australia and New Zealand that designs, develops and sources its own products in-house.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 74/100
Mocka ranked #84 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score70.28out of 100
ANZ D2C rank#84 of 100
HeadquartersBrisbane, QLD, Australia
Founded2007
Latest revenueA$71.2M Mocka sales (FY2026, year ended 28 Jun 2026, a segment of Adairs)
Trust pillar74/100

The Mocka story

Mocka was started in New Zealand in 2007 as an online furniture store and was bought by Adairs Ltd (ASX: ADH) in 2019. It is one of 10 Home & Living brands in this year's ranking, where it places #8.

Why people trust Mocka

It designs its own pieces and runs in-country customer service by phone, live chat and email, and its sales rose 22.9% in FY2026.

The watch-out

It is small beside its parent and is only starting out in physical retail, with one standalone store at June 2026 and a second opened in July 2026.

Why Mocka ranks #84

Strongest of the four trust-led pillars

Consumer Trust & Sentiment, scored 74 out of 100.

Room to grow

Brand Recall, scored 62 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Mocka scores 70.28 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
74
Brand Recall (18%)
62
Brand Positioning (15%)
74
Brand Love (15%)
70
Product, Innovation & Delivery (10%)
70
Digital & Financial Soundness (6%)
66
Governance & ESG (4%)
72

Versus its nearest rivals

82PentanetTech · 70.9083PaireFashion · 70.4684MockaHome · 70.2885JoonyaPets · 70.2086Cluey LearningTech · 69.92

Questions people ask

What rank is Mocka in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

Mocka ranks #84 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 70.28 out of 100.

Why is Mocka trusted?

It designs its own pieces and runs in-country customer service by phone, live chat and email, and its sales rose 22.9% in FY2026.

What is Mocka's revenue?

A$71.2M Mocka sales (FY2026, year ended 28 Jun 2026, a segment of Adairs), as per company filings.

Who owns Mocka?

Mocka is owned by Adairs Ltd (ASX: ADH), acquired 2019. It was founded in 2007 in New Zealand and is based in Brisbane, QLD, Australia.

What is Mocka's biggest challenge?

It is small beside its parent and is only starting out in physical retail, with one standalone store at June 2026 and a second opened in July 2026.

Key facts

BrandMocka
Company / ownerAdairs Ltd (ASX: ADH), acquired 2019
HeadquartersBrisbane, QLD, Australia
Founded2007
Founder(s)Not listed in our verified sources
Latest revenueA$71.2M Mocka sales (FY2026, year ended 28 Jun 2026, a segment of Adairs), as per company filings
SectorHome & Living
Country of originNew Zealand

Sources

  • Annual report and results announcements lodged with the ASX by the parent company
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.