Australia & New Zealand's Most Trusted D2C Brands 2026 › Reading Eggs
#25 of 100 – Pets & Kids

Reading Eggs

Online reading program for children sold by subscription direct to parents and homeschoolers, and part of 3P Learning's consumer (B2C) segment alongside Homeschool Max and workbooks.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 86/100
Reading Eggs ranked #25 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score81.74out of 100
ANZ D2C rank#25 of 100
HeadquartersSydney, NSW, Australia
Founded2008
Latest revenueA$43.6M consumer segment revenue of 3P Learning (FY2026, year ended 30 Jun 2026)
Trust pillar86/100

The Reading Eggs story

Reading Eggs was founded in Australia in 2008 by Blake eLearning and is owned today by 3P Learning Ltd (ASX: 3PL). It is one of 4 Pets & Kids brands in this year's ranking, where it places #2.

Why people trust Reading Eggs

It has been online since 2008 and belongs to an ASX-listed education company with audited public accounts.

The watch-out

B2C revenue was flat in FY2026 as parents worried about screen time, and rising online marketing costs cut contribution margin to 39 per cent.

Why Reading Eggs ranks #25

Strongest of the four trust-led pillars

Consumer Trust & Sentiment, scored 86 out of 100.

Room to grow

Brand Recall, scored 76 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Reading Eggs scores 81.74 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
86
Brand Recall (18%)
76
Brand Positioning (15%)
84
Brand Love (15%)
82
Product, Innovation & Delivery (10%)
86
Digital & Financial Soundness (6%)
68
Governance & ESG (4%)
74

Versus its nearest rivals

23MacpacFashion · 81.9024SimplicityFinancial Services · 81.8425Reading EggsPets · 81.7426RACQMobility · 81.6427BellroyFashion · 81.40

Questions people ask

What rank is Reading Eggs in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

Reading Eggs ranks #25 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 81.74 out of 100.

Why is Reading Eggs trusted?

It has been online since 2008 and belongs to an ASX-listed education company with audited public accounts.

What is Reading Eggs's revenue?

A$43.6M consumer segment revenue of 3P Learning (FY2026, year ended 30 Jun 2026), as per company filings.

Who owns Reading Eggs?

Reading Eggs is owned by 3P Learning Ltd (ASX: 3PL). It was founded in 2008 in Australia and is based in Sydney, NSW, Australia.

What is Reading Eggs's biggest challenge?

B2C revenue was flat in FY2026 as parents worried about screen time, and rising online marketing costs cut contribution margin to 39 per cent.

Key facts

BrandReading Eggs
Company / owner3P Learning Ltd (ASX: 3PL)
HeadquartersSydney, NSW, Australia
Founded2008
Founder(s)Blake eLearning
Latest revenueA$43.6M consumer segment revenue of 3P Learning (FY2026, year ended 30 Jun 2026), as per company filings
SectorPets & Kids
Country of originAustralia

Sources

  • Annual report and results announcements lodged with the ASX by the parent company
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.