Australia & New Zealand's Most Trusted D2C Brands 2026 › Stan
#19 of 100 – Tech & Subscriptions

Stan

Australian subscription streaming service launched on 26 January 2015 with films, TV series, Stan Originals and the Stan Sport add-on.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 82/100
Stan ranked #19 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score82.62out of 100
ANZ D2C rank#19 of 100
HeadquartersSydney, NSW, Australia
Founded2014
Latest revenueA$569M Stan revenue (FY2026, year ended 30 Jun 2026, a segment of Nine)
Trust pillar82/100

The Stan story

Stan was founded in Australia in 2014 by Nine Entertainment and Fairfax Media and is owned today by Nine Entertainment Co. Holdings Ltd (ASX: NEC). It is one of 8 Tech & Subscriptions brands in this year's ranking, where it places #3.

Why people trust Stan

It is a locally owned service that commissions its own Stan Originals and carries live sport, and its revenue grew 16% in FY2026.

The watch-out

Its FY2026 earnings growth was driven in large part by Premier League rights that Nine acquired from Optus Sport in 2025 for about A$300M.

Why Stan ranks #19

Strongest of the four trust-led pillars

Brand Recall, scored 88 out of 100.

Room to grow

Brand Love, scored 80 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Stan scores 82.62 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
82
Brand Recall (18%)
88
Brand Positioning (15%)
82
Brand Love (15%)
80
Product, Innovation & Delivery (10%)
82
Digital & Financial Soundness (6%)
82
Governance & ESG (4%)
78

Versus its nearest rivals

17Intrepid TravelMobility · 82.7418CHOICETech · 82.6819StanTech · 82.6220Pet CirclePets · 82.1221Australian EthicalFinancial Services · 81.96

Questions people ask

What rank is Stan in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

Stan ranks #19 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 82.62 out of 100.

Why is Stan trusted?

It is a locally owned service that commissions its own Stan Originals and carries live sport, and its revenue grew 16% in FY2026.

What is Stan's revenue?

A$569M Stan revenue (FY2026, year ended 30 Jun 2026, a segment of Nine), as per company filings.

Who owns Stan?

Stan is owned by Nine Entertainment Co. Holdings Ltd (ASX: NEC). It was founded in 2014 in Australia and is based in Sydney, NSW, Australia.

What is Stan's biggest challenge?

Its FY2026 earnings growth was driven in large part by Premier League rights that Nine acquired from Optus Sport in 2025 for about A$300M.

Key facts

BrandStan
Company / ownerNine Entertainment Co. Holdings Ltd (ASX: NEC)
HeadquartersSydney, NSW, Australia
Founded2014
Founder(s)Nine Entertainment and Fairfax Media
Latest revenueA$569M Stan revenue (FY2026, year ended 30 Jun 2026, a segment of Nine), as per company filings
SectorTech & Subscriptions
Country of originAustralia

Sources

  • Annual report and results announcements lodged with the ASX by the parent company
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.