Australia & New Zealand's Most Trusted D2C Brands 2026 › Webjet
#49 of 100 – Marketplaces & Resale

Webjet

Online travel agency for flights, hotels, car hire, insurance and holiday packages, whose group also owns Airport Rentals, Motorhome Republic and Webjet Business Travel.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 76/100
Webjet ranked #49 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score76.80out of 100
ANZ D2C rank#49 of 100
HeadquartersMelbourne, VIC, Australia
Founded1998
Latest revenueA$136.4M revenue (FY2026, year ended 31 Mar 2026)
Trust pillar76/100

The Webjet story

Webjet was founded in Australia in 1998 by David Clarke, John Lemish and Allan Nahum and is owned today by Public (ASX: WJL), Webjet Group Ltd. It is one of 6 Marketplaces & Resale brands in this year's ranking, where it places #2.

Why people trust Webjet

It has sold travel online since 1998 and handled 1.4 million bookings worth A$1.46 billion in FY2026.

The watch-out

Bookings fell 7% in FY2026 and Virgin Australia is cutting its commissions from 1 July 2026, a change that would have taken A$3M off FY2026 revenue.

Why Webjet ranks #49

Strongest of the four trust-led pillars

Brand Recall, scored 86 out of 100.

Room to grow

Brand Love, scored 68 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Webjet scores 76.80 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
76
Brand Recall (18%)
86
Brand Positioning (15%)
76
Brand Love (15%)
68
Product, Innovation & Delivery (10%)
76
Digital & Financial Soundness (6%)
78
Governance & ESG (4%)
78

Versus its nearest rivals

47Lorna JaneFashion · 77.0848White FoxFashion · 76.9249WebjetMarketplaces · 76.8050Fisher FundsFinancial Services · 76.7851Universal StoreFashion · 76.40

Questions people ask

What rank is Webjet in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

Webjet ranks #49 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 76.80 out of 100.

Why is Webjet trusted?

It has sold travel online since 1998 and handled 1.4 million bookings worth A$1.46 billion in FY2026.

What is Webjet's revenue?

A$136.4M revenue (FY2026, year ended 31 Mar 2026), as per company filings.

Who owns Webjet?

Webjet is owned by Public (ASX: WJL), Webjet Group Ltd. It was founded in 1998 in Australia and is based in Melbourne, VIC, Australia.

What is Webjet's biggest challenge?

Bookings fell 7% in FY2026 and Virgin Australia is cutting its commissions from 1 July 2026, a change that would have taken A$3M off FY2026 revenue.

Key facts

BrandWebjet
Company / ownerPublic (ASX: WJL), Webjet Group Ltd
HeadquartersMelbourne, VIC, Australia
Founded1998
Founder(s)David Clarke, John Lemish and Allan Nahum
Latest revenueA$136.4M revenue (FY2026, year ended 31 Mar 2026), as per company filings
SectorMarketplaces & Resale
Country of originAustralia

Sources

  • Annual report and results announcements lodged with the ASX
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.