BMC-14 · Marketing model · WCRC Brand & Marketing Codex
Digital Authority Model
Do we own our category online?
What it is
Measures whether the brand leads its category in engagement, search authority, reputation, commerce and content.
Built on the WCRC 50-parameter model · parameters used
- P5.1Social engagement
- P5.2Website authority
- P5.3Online reputation
- P5.4E-commerce
- P5.5Content and thought leadership
Components
- Engagement
- Site authority
- Online reputation
- Commerce
- Content leadership
How it is scored
Digital Authority = mean of the five, indexed to the strongest of the 5 peers (= 100).
Where and when to apply
- Website, social and marketplace planning
- Losing share to digital-first challengers
- Choosing which digital channel to fund
Simulation · what-if
If e-commerce presence rises 5 points, Digital Authority rises 1.0 and Brand Power 0.05. The channel furthest behind the strongest peer is the priority.
Indicative, all else unchanged. Your actual reading comes from a WCRC assessment.
What the client gets
Digital authority score vs 5 peers and channel priorities
Taught at WCRC School of Business
Certifications core · Brand & Marketing Strategy certificate
India lens
Score regional-language content and marketplace presence alongside website and social.
Measured in
WCRC Brand & Marketing Codex · Consulting
Put the Digital Authority Model to work on your brand
WCRC runs the model on your own brand, benchmarked against five named competitors, from one primary assessment on the 50-parameter MegaBrands framework. You get the reading, the gaps and a plan your team can act on.
Or write to consulting@wcrcint.com