BMC-20 · Marketing model · WCRC Brand & Marketing Codex
CMO Boardroom Scorecard
How do we prove marketing's value to the board?
What it is
A one-page quarterly scorecard that ties brand power to financial strength and stakeholder confidence.
Built on the WCRC 50-parameter model · parameters used
- P5.7Financial stability
- P5.9Competitive financial position
- P5.10Stakeholder confidence
- BMC-01Brand Power Index score
Components
- Brand Power
- Financial link
- Stakeholder confidence
- Quarterly trend
How it is scored
Four headline numbers with quarter-on-quarter change; red, amber, green against agreed targets.
Where and when to apply
- Quarterly board meetings
- Defending the marketing budget
- The brand section of the annual report
Simulation · what-if
If Brand Power rises 1 point, the scorecard rises 0.33. Each headline number is shown red, amber or green against targets agreed with the board.
Indicative, all else unchanged. Your actual reading comes from a WCRC assessment.
What the client gets
One-page board scorecard, refreshed each quarter
Taught at WCRC School of Business
India lens
Show the board regional brand power next to national, with the festival-season effect.
Measured in
WCRC Brand & Marketing Codex · Consulting
Put the CMO Boardroom Scorecard to work on your brand
WCRC runs the model on your own brand, benchmarked against five named competitors, from one primary assessment on the 50-parameter MegaBrands framework. You get the reading, the gaps and a plan your team can act on.
Or write to consulting@wcrcint.com