BMC-17 · Marketing model · WCRC Brand & Marketing Codex
Cultural Currency Model
Is our brand part of what people talk about now?
What it is
Measures how present the brand is in culture, conversation and the moments people care about.
Built on the WCRC 50-parameter model · parameters used
- P1.8Cultural relevance
- P5.5Content and thought leadership
- P2.8Organic advocacy
- P5.1Social engagement
Components
- Cultural relevance
- Content
- Word of mouth
- Social energy
How it is scored
Currency score = mean of the four, tracked monthly against the culture calendar.
Where and when to apply
- Festival, cricket or film-season campaigns
- The brand feels dated to younger buyers
- Influencer and content planning
Simulation · what-if
If cultural relevance rises 5 points, the currency score rises 1.25 and Brand Power 0.14.
Indicative, all else unchanged. Your actual reading comes from a WCRC assessment.
What the client gets
Cultural currency score and a moments calendar
Taught at WCRC School of Business
India lens
Score presence in festivals, cricket, films and regional culture moments.
Measured in
WCRC Brand & Marketing Codex · Consulting
Put the Cultural Currency Model to work on your brand
WCRC runs the model on your own brand, benchmarked against five named competitors, from one primary assessment on the 50-parameter MegaBrands framework. You get the reading, the gaps and a plan your team can act on.
Or write to consulting@wcrcint.com