BMC-18 · Marketing model · WCRC Brand & Marketing Codex
Advocacy Engine
How much of our growth comes free from customers?
What it is
Measures the growth customers create by recommending the brand, and how to make that engine run harder.
Built on the WCRC 50-parameter model · parameters used
- P2.2Net Promoter Score
- P2.8Organic advocacy
- P2.7Service recovery
- P5.3Online reputation
Components
- Promoters
- Organic advocacy
- Recovery-led advocates
- Online echo
How it is scored
Engine output = share of new customers who came by recommendation × NPS factor.
Where and when to apply
- Lowering customer acquisition cost
- Designing a referral programme
- Turning complainants into promoters after service failures
Simulation · what-if
If service recovery rises 5 points, the engine score rises 1.25 and Brand Power 0.13, because customers whose complaint is fixed well become promoters.
Indicative, all else unchanged. Your actual reading comes from a WCRC assessment.
What the client gets
Advocacy engine output and a referral growth plan
Taught at WCRC School of Business
India lens
Include messaging-group and family referrals as the main advocacy channels.
Measured in
WCRC Brand & Marketing Codex · Consulting
Put the Advocacy Engine to work on your brand
WCRC runs the model on your own brand, benchmarked against five named competitors, from one primary assessment on the 50-parameter MegaBrands framework. You get the reading, the gaps and a plan your team can act on.
Or write to consulting@wcrcint.com