LEGO
Published facts
| Field | Published value |
|---|---|
| Programme | World’s Most Powerful 100 Brands 2026 |
| Edition | Second Global Mega Edition |
| Overall rank | 2 of 100 |
| WCRC Power Score / 100 | 86.04 |
| Country | Denmark |
| Published sector | Consumer & FMCG |
Ready-to-use attributed citation
LEGO ranks No. 2 in WCRC World’s Most Powerful 100 Brands 2026 (Second Global Mega Edition), with a WCRC Power Score of 86.04/100.
Suggested newsroom paragraph
LEGO ranks No. 2 in WCRC World’s Most Powerful 100 Brands 2026 (Second Global Mega Edition), with a WCRC Power Score of 86.04/100. The ranking is published by WCRC and assesses brands through its five-pillar research framework. The full ranking, methodology and individual brand profile are available on wcrcint.com. This is an attributed research citation supplied for factual review; it is not a statement issued or endorsed by LEGO.
Method and interpretation
The published framework uses 50 parameters in five pillars, weighted 28%, 26%, 20%, 16% and 10%. WCRC reports screening 579 brands across 43 countries and fully assessing 297 before ranking 100. The final table covers 12 sectors and 23 countries. Attribute these research-process figures to WCRC.
This is a WCRC composite brand assessment. It is not a monetary brand valuation, an investment recommendation, a market-share measure or an independently audited certification. The score does not establish why the brand achieved its position.
Source and supporting links
Published 28 October 2026. This is WCRC-supplied citation material and is not a statement issued or endorsed by the featured company.