WCRC Researched Brand · World's Most Powerful Brands 2026 · Second Global Mega Edition
Generali
Generali is an Italian insurance and asset management group, listed on Euronext Milan and one of Europe's three largest insurers. In 2025 it reported gross written premiums of EUR98.1bn, up 3.6%, a record operating result of EUR8.0bn, up 9.7%, and an adjusted net result of EUR4.3bn, up 14.5%, with a Solvency ratio of 219%. Fitch affirmed its insurer financial strength at AA- in July 2026 and Moody's upgraded it to A1 in June 2026. Generali is the default insurer in Italy and operates across many countries. WCRC's research found its greatest strengths in financial stability, a strong competitive financial position and high institutional confidence, along with a broad life, P&C and asset management portfolio.
- Sector
- Insurance
- Region
- Europe
- Country
- Italy
- WCRC research
- Full 50-parameter assessment
What WCRC found
Strong financial stability, with a Fitch AA- affirmation and a Moody's upgrade to A1 in 2026.
Record 2025 operating result of EUR8.0bn on EUR98.1bn of gross written premiums.
Broad portfolio across life, property and casualty and asset management, under a distinctive winged-lion mark.
What holds it back: Generali's digital presence and social media engagement are moderate, with multi-country brand sites and little evidence of organic advocacy among customers.
Status in the 2026 edition
Generali was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.
WCRC publishes scores only for the 100 ranked brands. How WCRC ranks brands.
Most powerful Insurance brands
Questions people ask
Is Generali in the WCRC World's Most Powerful 100 Brands 2026?
Generali was assessed in full on all 50 WCRC parameters for the 2026 edition. It is not among the 100 ranked brands.
Which Insurance brands are ranked in 2026?
The most powerful Insurance brands in the 2026 ranking are Progressive (#70).