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WCRC

World's Most Powerful 100 Brands 2026 · Second Global Mega Edition

The research universe

Every brand WCRC researched for the 2026 edition: 579 brands from 43 countries and 15 sectors. All were screened on the WCRC Research Matrix. 297 were assessed in full on all 50 parameters, and the 100 highest-scoring eligible brands are ranked. WCRC publishes scores for the ranked 100 only.

579Researched
297Assessed on 50 parameters
100Ranked
43Countries
BrandSectorRegionStage
AppleUnited StatesTechnology & DigitalAmericasRanked #1
LEGODenmarkConsumer & FMCGEuropeRanked #2
GoogleUnited StatesTechnology & DigitalAmericasRanked #3
HermèsFranceLuxury & FashionEuropeRanked #4
NvidiaUnited StatesTechnology & DigitalAmericasRanked #5
YouTubeUnited StatesMedia & EntertainmentAmericasRanked #6
MicrosoftUnited StatesTechnology & DigitalAmericasRanked #7
NetflixUnited StatesMedia & EntertainmentAmericasRanked #8
AmazonUnited StatesRetail & E-CommerceAmericasRanked #9
FerrariItalyAutomotive & MobilityEuropeRanked #10
SamsungSouth KoreaTechnology & DigitalAsia-PacificRanked #11
adidasGermanyConsumer & FMCGEuropeRanked #12
DisneyUnited StatesMedia & EntertainmentAmericasRanked #13
NintendoJapanMedia & EntertainmentAsia-PacificRanked #14
DoveUnited KingdomConsumer & FMCGEuropeRanked #15
Louis VuittonFranceLuxury & FashionEuropeRanked #16
Coca-ColaUnited StatesConsumer & FMCGAmericasRanked #17
CostcoUnited StatesRetail & E-CommerceAmericasRanked #18
VisaUnited StatesBanking & Financial ServicesAmericasRanked #19
L'Oréal ParisFranceConsumer & FMCGEuropeRanked #20
ChanelFranceLuxury & FashionEuropeRanked #21
Tencent (WeChat)ChinaTechnology & DigitalAsia-PacificRanked #22
Real MadridSpainMedia & EntertainmentEuropeRanked #23
IKEASwedenRetail & E-CommerceEuropeRanked #24
Red BullAustriaConsumer & FMCGEuropeRanked #25
Singapore AirlinesSingaporeHospitality & TravelAsia-PacificRanked #26
McDonald'sUnited StatesHospitality & TravelAmericasRanked #27
GuinnessIrelandConsumer & FMCGEuropeRanked #28
BMWGermanyAutomotive & MobilityEuropeRanked #29
CartierFranceLuxury & FashionEuropeRanked #30
SephoraFranceRetail & E-CommerceEuropeRanked #31
ToyotaJapanAutomotive & MobilityAsia-PacificRanked #32
WhatsAppUnited StatesMedia & EntertainmentAmericasRanked #33
MasterCardUnited StatesBanking & Financial ServicesAmericasRanked #34
Mercedes-BenzGermanyAutomotive & MobilityEuropeRanked #35
DiorFranceLuxury & FashionEuropeRanked #36
Tiffany & Co.United StatesLuxury & FashionAmericasRanked #37
TSMCTaiwanTechnology & DigitalAsia-PacificRanked #38
NubankBrazilBanking & Financial ServicesAmericasRanked #39
Formula 1United KingdomMedia & EntertainmentEuropeRanked #40
American ExpressUnited StatesBanking & Financial ServicesAmericasRanked #41
NikeUnited StatesConsumer & FMCGAmericasRanked #42
MichelinFranceAutomotive & MobilityEuropeRanked #43
StarbucksUnited StatesHospitality & TravelAmericasRanked #44
SpotifySwedenMedia & EntertainmentEuropeRanked #45
Ray-BanItalyLuxury & FashionEuropeRanked #46
HiltonUnited StatesHospitality & TravelAmericasRanked #47
Mercado LibreArgentinaRetail & E-CommerceAmericasRanked #48
DBSSingaporeBanking & Financial ServicesAsia-PacificRanked #49
UniqloJapanRetail & E-CommerceAsia-PacificRanked #50
Royal Caribbean InternationalUnited StatesHospitality & TravelAmericasRanked #51
InstagramUnited StatesMedia & EntertainmentAmericasRanked #52
SonyJapanTechnology & DigitalAsia-PacificRanked #53
SiemensGermanyInfrastructure & EngineeringEuropeRanked #54
EmiratesUnited Arab EmiratesHospitality & TravelMiddle East & North AfricaRanked #55
MarriottUnited StatesHospitality & TravelAmericasRanked #56
JRJapanAutomotive & MobilityAsia-PacificRanked #57
ASMLNetherlandsTechnology & DigitalEuropeRanked #58
NespressoSwitzerlandConsumer & FMCGEuropeRanked #59
IBMUnited StatesTechnology & DigitalAmericasRanked #60
Marina Bay SandsSingaporeHospitality & TravelAsia-PacificRanked #61
DeltaUnited StatesHospitality & TravelAmericasRanked #62
AdobeUnited StatesTechnology & DigitalAmericasRanked #63
SalesforceUnited StatesTechnology & DigitalAmericasRanked #64
SAPGermanyTechnology & DigitalEuropeRanked #65
John DeereUnited StatesInfrastructure & EngineeringAmericasRanked #66
NasdaqUnited StatesBanking & Financial ServicesAmericasRanked #67
J.P. MorganUnited StatesBanking & Financial ServicesAmericasRanked #68
WalmartUnited StatesRetail & E-CommerceAmericasRanked #69
ProgressiveUnited StatesInsuranceAmericasRanked #70
AccentureIrelandProfessional ServicesEuropeRanked #71
PlayStationJapanMedia & EntertainmentAsia-PacificRanked #72
CiscoUnited StatesTechnology & DigitalAmericasRanked #73
Domino's PizzaUnited StatesHospitality & TravelAmericasRanked #74
UniversalUnited StatesMedia & EntertainmentAmericasRanked #75
PorscheGermanyAutomotive & MobilityEuropeRanked #76
OmegaSwitzerlandLuxury & FashionEuropeRanked #77
ServiceNowUnited StatesTechnology & DigitalAmericasRanked #78
AMDUnited StatesTechnology & DigitalAmericasRanked #79
ShopifyCanadaTechnology & DigitalAmericasRanked #80
ESPNUnited StatesMedia & EntertainmentAmericasRanked #81
Schneider ElectricFranceInfrastructure & EngineeringEuropeRanked #82
EnterpriseUnited StatesAutomotive & MobilityAmericasRanked #83
LexusJapanAutomotive & MobilityAsia-PacificRanked #84
Rolls-RoyceUnited KingdomInfrastructure & EngineeringEuropeRanked #85
AirbusFranceInfrastructure & EngineeringEuropeRanked #86
BulgariItalyLuxury & FashionEuropeRanked #87
ChaseUnited StatesBanking & Financial ServicesAmericasRanked #88
Home DepotUnited StatesRetail & E-CommerceAmericasRanked #89
CoronaMexicoConsumer & FMCGAmericasRanked #90
AirbnbUnited StatesHospitality & TravelAmericasRanked #91
UberUnited StatesAutomotive & MobilityAmericasRanked #92
Qatar AirwaysQatarHospitality & TravelMiddle East & North AfricaRanked #93
TescoUnited KingdomRetail & E-CommerceEuropeRanked #94
ColgateUnited StatesConsumer & FMCGAmericasRanked #95
MonsterUnited StatesConsumer & FMCGAmericasRanked #96
JD.comChinaRetail & E-CommerceAsia-PacificRanked #97
UPSUnited StatesLogistics & Supply ChainAmericasRanked #98
NiveaGermanyConsumer & FMCGEuropeRanked #99
LinkedInUnited StatesMedia & EntertainmentAmericasRanked #100
3MUnited StatesInfrastructure & EngineeringAmericasFully assessed
7-ElevenJapanRetail & E-CommerceAsia-PacificScreened
AbbottUnited StatesHealthcare & Life SciencesAmericasFully assessed
ABCUnited StatesMedia & EntertainmentAmericasScreened
ABN AMRONetherlandsBanking & Financial ServicesEuropeScreened
AbsolutSwedenConsumer & FMCGEuropeScreened
Activision BlizzardUnited StatesMedia & EntertainmentAmericasFully assessed
ADNOCUnited Arab EmiratesEnergy & UtilitiesMiddle East & North AfricaScreened
ADPUnited StatesTechnology & DigitalAmericasFully assessed
AetnaUnited StatesInsuranceAmericasScreened
Agricultural Bank of ChinaChinaBanking & Financial ServicesAsia-PacificFully assessed
AIAChinaInsuranceAsia-PacificFully assessed
AIGUnited StatesInsuranceAmericasScreened
AirtelIndiaTelecommunicationsAsia-PacificFully assessed
Al Rajhi BankSaudi ArabiaBanking & Financial ServicesMiddle East & North AfricaScreened
AldiGermanyRetail & E-CommerceEuropeScreened
AlibabaChinaRetail & E-CommerceAsia-PacificFully assessed
AllianzGermanyInsuranceEuropeFully assessed
AllstateUnited StatesInsuranceAmericasScreened
AlmaraiSaudi ArabiaConsumer & FMCGMiddle East & North AfricaFully assessed
AmbevBrazilConsumer & FMCGAmericasScreened
American AirlinesUnited StatesHospitality & TravelAmericasScreened
AmulIndiaConsumer & FMCGAsia-PacificFully assessed
AntaChinaConsumer & FMCGAsia-PacificScreened
AnthropicUnited StatesTechnology & DigitalAmericasScreened
Applied MaterialsUnited StatesTechnology & DigitalAmericasScreened
AramcoSaudi ArabiaEnergy & UtilitiesMiddle East & North AfricaFully assessed
AsdaUnited KingdomRetail & E-CommerceEuropeScreened
Asian PaintsIndiaConsumer & FMCGAsia-PacificFully assessed
AstraZenecaUnited KingdomHealthcare & Life SciencesEuropeFully assessed
AT&TUnited StatesTelecommunicationsAmericasFully assessed
Attijariwafa BankMoroccoBanking & Financial ServicesMiddle East & North AfricaScreened
auJapanTelecommunicationsAsia-PacificScreened
AudiGermanyAutomotive & MobilityEuropeFully assessed
AutoZoneUnited StatesRetail & E-CommerceAmericasScreened
AvivaUnited KingdomInsuranceEuropeFully assessed
AXAFranceInsuranceEuropeFully assessed
BAE SystemsUnited KingdomInfrastructure & EngineeringEuropeScreened
BaiduChinaTechnology & DigitalAsia-PacificFully assessed
Bajaj AutoIndiaAutomotive & MobilityAsia-PacificScreened
Bank MandiriIndonesiaBanking & Financial ServicesAsia-PacificScreened
Bank of AmericaUnited StatesBanking & Financial ServicesAmericasFully assessed
Bank of ChinaChinaBanking & Financial ServicesAsia-PacificFully assessed
Bank of CommunicationsChinaBanking & Financial ServicesAsia-PacificScreened
BarclaysUnited KingdomBanking & Financial ServicesEuropeFully assessed
BarillaItalyConsumer & FMCGEuropeFully assessed
BASFGermanyEnergy & UtilitiesEuropeScreened
BayerGermanyHealthcare & Life SciencesEuropeScreened
BBCUnited KingdomMedia & EntertainmentEuropeFully assessed
BBVASpainBanking & Financial ServicesEuropeFully assessed
BCAIndonesiaBanking & Financial ServicesAsia-PacificFully assessed
BCGUnited StatesProfessional ServicesAmericasScreened
BDO GlobalBelgiumProfessional ServicesEuropeScreened
Bell CanadaCanadaTelecommunicationsAmericasScreened
Best BuyUnited StatesRetail & E-CommerceAmericasScreened
BimboMexicoConsumer & FMCGAmericasScreened
BlackRockUnited StatesBanking & Financial ServicesAmericasFully assessed
BloombergUnited StatesMedia & EntertainmentAmericasScreened
BMOCanadaBanking & Financial ServicesAmericasFully assessed
BNP ParibasFranceBanking & Financial ServicesEuropeFully assessed
BNSFUnited StatesLogistics & Supply ChainAmericasScreened
BNYUnited StatesBanking & Financial ServicesAmericasScreened
Bodega AurreraMexicoRetail & E-CommerceAmericasScreened
BoeingUnited StatesInfrastructure & EngineeringAmericasFully assessed
Booking.comNetherlandsHospitality & TravelEuropeFully assessed
BoschGermanyAutomotive & MobilityEuropeFully assessed
BouyguesFranceInfrastructure & EngineeringEuropeScreened
BPUnited KingdomEnergy & UtilitiesEuropeScreened
BradescoBrazilBanking & Financial ServicesAmericasScreened
BRIIndonesiaBanking & Financial ServicesAsia-PacificScreened
BridgestoneJapanAutomotive & MobilityAsia-PacificScreened
British AirwaysUnited KingdomHospitality & TravelEuropeFully assessed
BroadcomUnited StatesTechnology & DigitalAmericasFully assessed
BrookfieldCanadaBanking & Financial ServicesAmericasScreened
BudweiserUnited StatesConsumer & FMCGAmericasFully assessed
BurberryUnited KingdomLuxury & FashionEuropeFully assessed
BYDChinaAutomotive & MobilityAsia-PacificFully assessed
CadburyUnited KingdomConsumer & FMCGEuropeFully assessed
CaixaBankSpainBanking & Financial ServicesEuropeScreened
Canada LifeCanadaInsuranceAmericasScreened
CanonJapanTechnology & DigitalAsia-PacificScreened
CapgeminiFranceProfessional ServicesEuropeScreened
Capital OneUnited StatesBanking & Financial ServicesAmericasFully assessed
Cardinal HealthUnited StatesHealthcare & Life SciencesAmericasScreened
CarlsbergDenmarkConsumer & FMCGEuropeScreened
CarrefourFranceRetail & E-CommerceEuropeScreened
CaterpillarUnited StatesInfrastructure & EngineeringAmericasFully assessed
Cathay Life InsuranceTaiwanInsuranceAsia-PacificScreened
CATLChinaAutomotive & MobilityAsia-PacificFully assessed
CBSUnited StatesMedia & EntertainmentAmericasScreened
CCCCChinaInfrastructure & EngineeringAsia-PacificScreened
CEECChinaInfrastructure & EngineeringAsia-PacificScreened
CemexMexicoInfrastructure & EngineeringAmericasScreened
CencoraUnited StatesHealthcare & Life SciencesAmericasScreened
Charles SchwabUnited StatesBanking & Financial ServicesAmericasFully assessed
ChatGPT (OpenAI)United StatesTechnology & DigitalAmericasFully assessed
ChevroletUnited StatesAutomotive & MobilityAmericasFully assessed
ChevronUnited StatesEnergy & UtilitiesAmericasFully assessed
Chick-fil-AUnited StatesHospitality & TravelAmericasScreened
China CITIC BankChinaBanking & Financial ServicesAsia-PacificScreened
China Construction BankChinaBanking & Financial ServicesAsia-PacificFully assessed
China Everbright BankChinaBanking & Financial ServicesAsia-PacificScreened
China LifeChinaInsuranceAsia-PacificScreened
China Merchants BankChinaBanking & Financial ServicesAsia-PacificFully assessed
China Minsheng BankChinaBanking & Financial ServicesAsia-PacificScreened
China MobileChinaTelecommunicationsAsia-PacificFully assessed
China PostChinaLogistics & Supply ChainAsia-PacificScreened
China Southern Power GridChinaEnergy & UtilitiesAsia-PacificScreened
China TelecomChinaTelecommunicationsAsia-PacificScreened
ChubbSwitzerlandInsuranceEuropeFully assessed
CIBCCanadaBanking & Financial ServicesAmericasScreened
CignaUnited StatesHealthcare & Life SciencesAmericasScreened
Circle KCanadaRetail & E-CommerceAmericasScreened
CitiUnited StatesBanking & Financial ServicesAmericasFully assessed
CJ GroupSouth KoreaConsumer & FMCGAsia-PacificScreened
CNBMChinaInfrastructure & EngineeringAsia-PacificScreened
CNNCChinaEnergy & UtilitiesAsia-PacificScreened
CNOOCChinaEnergy & UtilitiesAsia-PacificScreened
CNRLCanadaEnergy & UtilitiesAmericasScreened
CognizantUnited StatesTechnology & DigitalAmericasScreened
ColesAustraliaRetail & E-CommerceAsia-PacificScreened
CommBank (Commonwealth Bank)AustraliaBanking & Financial ServicesAsia-PacificFully assessed
ConadItalyRetail & E-CommerceEuropeScreened
ConocoPhillipsUnited StatesEnergy & UtilitiesAmericasScreened
CoupangSouth KoreaRetail & E-CommerceAsia-PacificScreened
CPICChinaInsuranceAsia-PacificScreened
CRCCChinaInfrastructure & EngineeringAsia-PacificScreened
CRECGChinaInfrastructure & EngineeringAsia-PacificScreened
CRRCChinaInfrastructure & EngineeringAsia-PacificScreened
Crédit AgricoleFranceBanking & Financial ServicesEuropeFully assessed
Crédit MutuelFranceBanking & Financial ServicesEuropeFully assessed
CSCECChinaInfrastructure & EngineeringAsia-PacificScreened
CTBC FinancialTaiwanBanking & Financial ServicesAsia-PacificScreened
CVSUnited StatesHealthcare & Life SciencesAmericasScreened
Dai-Ichi LifeJapanInsuranceAsia-PacificScreened
Daiwa HouseJapanInfrastructure & EngineeringAsia-PacificScreened
DangoteNigeriaInfrastructure & EngineeringSub-Saharan AfricaScreened
DanoneFranceConsumer & FMCGEuropeFully assessed
DecathlonFranceRetail & E-CommerceEuropeFully assessed
DellUnited StatesTechnology & DigitalAmericasFully assessed
DeloitteUnited KingdomProfessional ServicesEuropeFully assessed
DensoJapanAutomotive & MobilityAsia-PacificScreened
Deutsche BankGermanyBanking & Financial ServicesEuropeScreened
DHLGermanyLogistics & Supply ChainEuropeFully assessed
DiscoverUnited StatesBanking & Financial ServicesAmericasScreened
DNBNorwayBanking & Financial ServicesEuropeScreened
Dollar GeneralUnited StatesRetail & E-CommerceAmericasScreened
Dollar TreeUnited StatesRetail & E-CommerceAmericasScreened
DoorDashUnited StatesRetail & E-CommerceAmericasScreened
DoritosUnited StatesConsumer & FMCGAmericasFully assessed
Dr PepperUnited StatesConsumer & FMCGAmericasScreened
DraftKingsUnited StatesMedia & EntertainmentAmericasScreened
e&United Arab EmiratesTelecommunicationsMiddle East & North AfricaFully assessed
E.LeclercFranceRetail & E-CommerceEuropeScreened
E.ONGermanyEnergy & UtilitiesEuropeScreened
eBayUnited StatesRetail & E-CommerceAmericasFully assessed
EdekaGermanyRetail & E-CommerceEuropeScreened
EDFFranceEnergy & UtilitiesEuropeScreened
Elevance HealthUnited StatesInsuranceAmericasScreened
EmaarUnited Arab EmiratesInfrastructure & EngineeringMiddle East & North AfricaScreened
EmbraerBrazilInfrastructure & EngineeringAmericasScreened
Emirates NBDUnited Arab EmiratesBanking & Financial ServicesMiddle East & North AfricaScreened
EnelItalyEnergy & UtilitiesEuropeScreened
EngieFranceEnergy & UtilitiesEuropeScreened
EniItalyEnergy & UtilitiesEuropeScreened
EquinorNorwayEnergy & UtilitiesEuropeScreened
ErsteAustriaBanking & Financial ServicesEuropeScreened
Estée LauderUnited StatesConsumer & FMCGAmericasFully assessed
Ethiopian AirlinesEthiopiaHospitality & TravelSub-Saharan AfricaScreened
Etihad AirwaysUnited Arab EmiratesHospitality & TravelMiddle East & North AfricaFully assessed
EvernorthUnited StatesHealthcare & Life SciencesAmericasScreened
ExxonMobilUnited StatesEnergy & UtilitiesAmericasFully assessed
EYUnited KingdomProfessional ServicesEuropeFully assessed
FABUnited Arab EmiratesBanking & Financial ServicesMiddle East & North AfricaScreened
FacebookUnited StatesMedia & EntertainmentAmericasFully assessed
FalabellaChileRetail & E-CommerceAmericasScreened
FanDuelUnited StatesMedia & EntertainmentAmericasScreened
FedExUnited StatesLogistics & Supply ChainAmericasFully assessed
FidelityUnited StatesBanking & Financial ServicesAmericasFully assessed
FISUnited StatesBanking & Financial ServicesAmericasScreened
FordUnited StatesAutomotive & MobilityAmericasFully assessed
FoxUnited StatesMedia & EntertainmentAmericasScreened
FreeFranceTelecommunicationsEuropeScreened
FreseniusGermanyHealthcare & Life SciencesEuropeScreened
GatoradeUnited StatesConsumer & FMCGAmericasFully assessed
GEUnited StatesInfrastructure & EngineeringAmericasFully assessed
GEICOUnited StatesInsuranceAmericasFully assessed
General DynamicsUnited StatesInfrastructure & EngineeringAmericasScreened
GeneraliItalyInsuranceEuropeFully assessed
Genting MalaysiaMalaysiaHospitality & TravelAsia-PacificScreened
GilletteUnited StatesConsumer & FMCGAmericasFully assessed
GlencoreSwitzerlandEnergy & UtilitiesEuropeScreened
GojekIndonesiaAutomotive & MobilityAsia-PacificScreened
Goldman SachsUnited StatesBanking & Financial ServicesAmericasFully assessed
GrabSingaporeAutomotive & MobilityAsia-PacificScreened
GreeChinaConsumer & FMCGAsia-PacificScreened
GucciItalyLuxury & FashionEuropeFully assessed
GuerlainFranceLuxury & FashionEuropeFully assessed
H&MSwedenRetail & E-CommerceEuropeFully assessed
HaidilaoChinaHospitality & TravelAsia-PacificScreened
HaierChinaTechnology & DigitalAsia-PacificFully assessed
Hang Seng BankHong KongBanking & Financial ServicesAsia-PacificScreened
Hannover ReGermanyInsuranceEuropeScreened
HCA HealthcareUnited StatesHealthcare & Life SciencesAmericasScreened
HCLTechIndiaTechnology & DigitalAsia-PacificFully assessed
HDFC BankIndiaBanking & Financial ServicesAsia-PacificFully assessed
HeinekenNetherlandsConsumer & FMCGEuropeScreened
HennessyFranceLuxury & FashionEuropeScreened
Hewlett Packard EnterpriseUnited StatesTechnology & DigitalAmericasScreened
HitachiJapanInfrastructure & EngineeringAsia-PacificFully assessed
HondaJapanAutomotive & MobilityAsia-PacificFully assessed
HoneywellUnited StatesInfrastructure & EngineeringAmericasFully assessed
HPUnited StatesTechnology & DigitalAmericasFully assessed
HSBCUnited KingdomBanking & Financial ServicesEuropeFully assessed
HuaweiChinaTechnology & DigitalAsia-PacificFully assessed
HumanaUnited StatesInsuranceAmericasScreened
HuntingtonUnited StatesBanking & Financial ServicesAmericasScreened
HyattUnited StatesHospitality & TravelAmericasFully assessed
HyundaiSouth KoreaAutomotive & MobilityAsia-PacificFully assessed
IberdrolaSpainEnergy & UtilitiesEuropeScreened
ICBCChinaBanking & Financial ServicesAsia-PacificFully assessed
ICICI GroupIndiaBanking & Financial ServicesAsia-PacificFully assessed
Indian OilIndiaEnergy & UtilitiesAsia-PacificScreened
Industrial BankChinaBanking & Financial ServicesAsia-PacificScreened
InfosysIndiaProfessional ServicesAsia-PacificFully assessed
INGNetherlandsBanking & Financial ServicesEuropeFully assessed
IntelUnited StatesTechnology & DigitalAmericasFully assessed
Intesa SanpaoloItalyBanking & Financial ServicesEuropeFully assessed
IntuitUnited StatesTechnology & DigitalAmericasFully assessed
IQOSUnited StatesConsumer & FMCGAmericasScreened
ItaúBrazilBanking & Financial ServicesAmericasFully assessed
Japan Post HoldingsJapanLogistics & Supply ChainAsia-PacificScreened
JeepUnited StatesAutomotive & MobilityAmericasScreened
JioIndiaTelecommunicationsAsia-PacificFully assessed
Johnnie WalkerUnited KingdomConsumer & FMCGEuropeFully assessed
Johnson & JohnsonUnited StatesHealthcare & Life SciencesAmericasFully assessed
JollibeePhilippinesHospitality & TravelAsia-PacificScreened
KauflandGermanyRetail & E-CommerceEuropeScreened
KB Financial GroupSouth KoreaBanking & Financial ServicesAsia-PacificScreened
KBCBelgiumBanking & Financial ServicesEuropeScreened
Kellogg'sUnited StatesConsumer & FMCGAmericasScreened
KFCUnited StatesHospitality & TravelAmericasFully assessed
KiaSouth KoreaAutomotive & MobilityAsia-PacificFully assessed
KPMGNetherlandsProfessional ServicesEuropeScreened
KrogerUnited StatesRetail & E-CommerceAmericasScreened
Kweichow MoutaiChinaConsumer & FMCGAsia-PacificFully assessed
Larsen & ToubroIndiaInfrastructure & EngineeringAsia-PacificScreened
Lay'sUnited StatesConsumer & FMCGAmericasFully assessed
LennarUnited StatesInfrastructure & EngineeringAmericasScreened
LenovoChinaTechnology & DigitalAsia-PacificScreened
Leroy MerlinFranceRetail & E-CommerceEuropeScreened
Levi'sUnited StatesConsumer & FMCGAmericasScreened
LG ElectronicsSouth KoreaTechnology & DigitalAsia-PacificFully assessed
LICIndiaInsuranceAsia-PacificScreened
LidlGermanyRetail & E-CommerceEuropeFully assessed
LillyUnited StatesHealthcare & Life SciencesAmericasFully assessed
LindtSwitzerlandConsumer & FMCGEuropeFully assessed
Lloyds BankUnited KingdomBanking & Financial ServicesEuropeScreened
Lockheed MartinUnited StatesInfrastructure & EngineeringAmericasScreened
Lowe'sUnited StatesRetail & E-CommerceAmericasFully assessed
LSEGUnited KingdomBanking & Financial ServicesEuropeFully assessed
LufthansaGermanyHospitality & TravelEuropeFully assessed
LululemonCanadaConsumer & FMCGAmericasFully assessed
Luzhou LaojiaoChinaConsumer & FMCGAsia-PacificScreened
M-Pesa (Safaricom)KenyaTelecommunicationsSub-Saharan AfricaScreened
MaerskDenmarkLogistics & Supply ChainEuropeScreened
MahindraIndiaAutomotive & MobilityAsia-PacificFully assessed
ManulifeCanadaInsuranceAmericasScreened
MAPFRESpainInsuranceEuropeScreened
Marathon PetroleumUnited StatesEnergy & UtilitiesAmericasScreened
Marks & SpencerUnited KingdomRetail & E-CommerceEuropeFully assessed
MarlboroUnited StatesConsumer & FMCGAmericasScreened
MarshallsUnited StatesRetail & E-CommerceAmericasScreened
MarubeniJapanInfrastructure & EngineeringAsia-PacificScreened
Maruti SuzukiIndiaAutomotive & MobilityAsia-PacificFully assessed
MaybankMalaysiaBanking & Financial ServicesAsia-PacificFully assessed
McKessonUnited StatesHealthcare & Life SciencesAmericasScreened
McKinseyUnited StatesProfessional ServicesAmericasScreened
MediaTekTaiwanTechnology & DigitalAsia-PacificScreened
MedtronicIrelandHealthcare & Life SciencesEuropeFully assessed
MeituanChinaRetail & E-CommerceAsia-PacificScreened
MercadonaSpainRetail & E-CommerceEuropeFully assessed
Merck & CoUnited StatesHealthcare & Life SciencesAmericasFully assessed
MerrillUnited StatesBanking & Financial ServicesAmericasScreened
MetaUnited StatesTechnology & DigitalAmericasScreened
MetlifeUnited StatesInsuranceAmericasScreened
MicronUnited StatesTechnology & DigitalAmericasFully assessed
MideaChinaConsumer & FMCGAsia-PacificFully assessed
Mitsubishi GroupJapanInfrastructure & EngineeringAsia-PacificScreened
Mitsui GroupJapanInfrastructure & EngineeringAsia-PacificScreened
Mizuho Financial GroupJapanBanking & Financial ServicesAsia-PacificScreened
Modelo EspecialMexicoConsumer & FMCGAmericasScreened
MontblancGermanyLuxury & FashionEuropeFully assessed
Morgan StanleyUnited StatesBanking & Financial ServicesAmericasFully assessed
MovistarSpainTelecommunicationsEuropeScreened
Moët & ChandonFranceLuxury & FashionEuropeFully assessed
MSCIUnited StatesBanking & Financial ServicesAmericasScreened
MTNSouth AfricaTelecommunicationsSub-Saharan AfricaScreened
MUFGJapanBanking & Financial ServicesAsia-PacificFully assessed
MujiJapanRetail & E-CommerceAsia-PacificFully assessed
Munich ReGermanyInsuranceEuropeFully assessed
NaspersSouth AfricaTechnology & DigitalSub-Saharan AfricaScreened
NaturaBrazilConsumer & FMCGAmericasScreened
NatWestUnited KingdomBanking & Financial ServicesEuropeScreened
NBCUnited StatesMedia & EntertainmentAmericasFully assessed
NescaféSwitzerlandConsumer & FMCGEuropeFully assessed
NestléSwitzerlandConsumer & FMCGEuropeFully assessed
NetEaseChinaMedia & EntertainmentAsia-PacificFully assessed
Nippon LifeJapanInsuranceAsia-PacificScreened
NissanJapanAutomotive & MobilityAsia-PacificFully assessed
NokiaFinlandTechnology & DigitalEuropeFully assessed
Nongfu SpringChinaConsumer & FMCGAsia-PacificScreened
NordeaFinlandBanking & Financial ServicesEuropeScreened
Northrop GrummanUnited StatesInfrastructure & EngineeringAmericasScreened
Novo NordiskDenmarkHealthcare & Life SciencesEuropeScreened
NTT GroupJapanTelecommunicationsAsia-PacificFully assessed
O'Reilly Auto PartsUnited StatesRetail & E-CommerceAmericasScreened
O2United KingdomTelecommunicationsEuropeScreened
OCBC BankSingaporeBanking & Financial ServicesAsia-PacificFully assessed
OptumUnited StatesHealthcare & Life SciencesAmericasScreened
OracleUnited StatesTechnology & DigitalAmericasFully assessed
OrangeFranceTelecommunicationsEuropeFully assessed
OXXOMexicoRetail & E-CommerceAmericasScreened
PampersUnited StatesConsumer & FMCGAmericasFully assessed
PanasonicJapanTechnology & DigitalAsia-PacificScreened
PandoraDenmarkLuxury & FashionEuropeFully assessed
PayPalUnited StatesBanking & Financial ServicesAmericasFully assessed
PepsiUnited StatesConsumer & FMCGAmericasFully assessed
PetrobrasBrazilEnergy & UtilitiesAmericasScreened
PetroChinaChinaEnergy & UtilitiesAsia-PacificScreened
PetronasMalaysiaEnergy & UtilitiesAsia-PacificFully assessed
PfizerUnited StatesHealthcare & Life SciencesAmericasFully assessed
PhilipsNetherlandsHealthcare & Life SciencesEuropeFully assessed
Phillips 66United StatesEnergy & UtilitiesAmericasScreened
PICCChinaInsuranceAsia-PacificScreened
PinduoduoChinaRetail & E-CommerceAsia-PacificScreened
Ping AnChinaInsuranceAsia-PacificFully assessed
PNCUnited StatesBanking & Financial ServicesAmericasScreened
Poly DevelopmentChinaInfrastructure & EngineeringAsia-PacificScreened
Pop MartChinaConsumer & FMCGAsia-PacificFully assessed
Postal Savings BankChinaBanking & Financial ServicesAsia-PacificScreened
Poste ItalianeItalyLogistics & Supply ChainEuropeScreened
Power ChinaChinaInfrastructure & EngineeringAsia-PacificScreened
PradaItalyLuxury & FashionEuropeFully assessed
Prudential (US)United StatesInsuranceAmericasScreened
Prudential ChinaChinaInsuranceAsia-PacificScreened
PTTThailandEnergy & UtilitiesAsia-PacificScreened
PublixUnited StatesRetail & E-CommerceAmericasFully assessed
PumaGermanyConsumer & FMCGEuropeScreened
PurinaUnited StatesConsumer & FMCGAmericasFully assessed
PwCUnited KingdomProfessional ServicesEuropeFully assessed
QNBQatarBanking & Financial ServicesMiddle East & North AfricaFully assessed
QualcommUnited StatesTechnology & DigitalAmericasFully assessed
QuickBooksUnited StatesTechnology & DigitalAmericasScreened
RabobankNetherlandsBanking & Financial ServicesEuropeFully assessed
Range RoverUnited KingdomAutomotive & MobilityEuropeFully assessed
RaytheonUnited StatesInfrastructure & EngineeringAmericasScreened
RBCCanadaBanking & Financial ServicesAmericasFully assessed
RelianceIndiaEnergy & UtilitiesAsia-PacificFully assessed
RenaultFranceAutomotive & MobilityEuropeScreened
RevolutUnited KingdomBanking & Financial ServicesEuropeFully assessed
ReweGermanyRetail & E-CommerceEuropeFully assessed
RobloxUnited StatesMedia & EntertainmentAmericasScreened
RocheSwitzerlandHealthcare & Life SciencesEuropeFully assessed
RogersCanadaTelecommunicationsAmericasScreened
RolexSwitzerlandLuxury & FashionEuropeFully assessed
RyanairIrelandHospitality & TravelEuropeScreened
S&P GlobalUnited StatesBanking & Financial ServicesAmericasFully assessed
SABICSaudi ArabiaEnergy & UtilitiesMiddle East & North AfricaScreened
SafranFranceInfrastructure & EngineeringEuropeScreened
Sainsbury'sUnited KingdomRetail & E-CommerceEuropeScreened
Saint LaurentFranceLuxury & FashionEuropeFully assessed
Saint-GobainFranceInfrastructure & EngineeringEuropeScreened
Sam's ClubUnited StatesRetail & E-CommerceAmericasFully assessed
SantanderSpainBanking & Financial ServicesEuropeFully assessed
SaudiaSaudi ArabiaHospitality & TravelMiddle East & North AfricaScreened
SberRussiaBanking & Financial ServicesEuropeScreened
SBIIndiaBanking & Financial ServicesAsia-PacificFully assessed
ScotiabankCanadaBanking & Financial ServicesAmericasFully assessed
Sekisui HouseJapanInfrastructure & EngineeringAsia-PacificScreened
SF ExpressChinaLogistics & Supply ChainAsia-PacificFully assessed
Shanghai Pudong Development BankChinaBanking & Financial ServicesAsia-PacificScreened
SheinSingaporeRetail & E-CommerceAsia-PacificScreened
ShellUnited KingdomEnergy & UtilitiesEuropeFully assessed
Sherwin-WilliamsUnited StatesConsumer & FMCGAmericasScreened
Shinhan Financial GroupSouth KoreaBanking & Financial ServicesAsia-PacificScreened
ShiseidoJapanConsumer & FMCGAsia-PacificScreened
Shopee (Sea)SingaporeRetail & E-CommerceAsia-PacificFully assessed
ShopriteSouth AfricaRetail & E-CommerceSub-Saharan AfricaScreened
Sinopec GroupChinaEnergy & UtilitiesAsia-PacificScreened
SK GroupSouth KoreaTechnology & DigitalAsia-PacificScreened
SkyUnited KingdomMedia & EntertainmentEuropeFully assessed
SLBUnited StatesEnergy & UtilitiesAmericasScreened
SNBSaudi ArabiaBanking & Financial ServicesMiddle East & North AfricaScreened
Société GénéraleFranceBanking & Financial ServicesEuropeScreened
SoftBankJapanTechnology & DigitalAsia-PacificScreened
Southwest AirlinesUnited StatesHospitality & TravelAmericasScreened
SpectrumUnited StatesTelecommunicationsAmericasScreened
Standard BankSouth AfricaBanking & Financial ServicesSub-Saharan AfricaScreened
Standard CharteredUnited KingdomBanking & Financial ServicesEuropeScreened
StarlinkUnited StatesTelecommunicationsAmericasScreened
State GridChinaEnergy & UtilitiesAsia-PacificScreened
stcSaudi ArabiaTelecommunicationsMiddle East & North AfricaFully assessed
StripeUnited StatesBanking & Financial ServicesAmericasScreened
SubaruJapanAutomotive & MobilityAsia-PacificScreened
SubwayUnited StatesHospitality & TravelAmericasScreened
Sumitomo GroupJapanInfrastructure & EngineeringAsia-PacificScreened
SuzukiJapanAutomotive & MobilityAsia-PacificScreened
SwedbankSwedenBanking & Financial ServicesEuropeScreened
Swiss ReSwitzerlandInsuranceEuropeScreened
SwisscomSwitzerlandTelecommunicationsEuropeFully assessed
SynchronyUnited StatesBanking & Financial ServicesAmericasScreened
SyscoUnited StatesLogistics & Supply ChainAmericasScreened
T-MobileUnited StatesTelecommunicationsAmericasFully assessed
Taco BellUnited StatesHospitality & TravelAmericasFully assessed
TanishqIndiaLuxury & FashionAsia-PacificFully assessed
TaobaoChinaRetail & E-CommerceAsia-PacificFully assessed
TargetUnited StatesRetail & E-CommerceAmericasFully assessed
TATA GroupIndiaInfrastructure & EngineeringAsia-PacificFully assessed
Tata MotorsIndiaAutomotive & MobilityAsia-PacificScreened
TCSIndiaProfessional ServicesAsia-PacificFully assessed
TDCanadaBanking & Financial ServicesAmericasScreened
TelstraAustraliaTelecommunicationsAsia-PacificScreened
TELUSCanadaTelecommunicationsAmericasScreened
TemuChinaRetail & E-CommerceAsia-PacificScreened
TeslaUnited StatesAutomotive & MobilityAmericasFully assessed
Texas InstrumentsUnited StatesTechnology & DigitalAmericasFully assessed
The HartfordUnited StatesInsuranceAmericasScreened
Thermo Fisher ScientificUnited StatesHealthcare & Life SciencesAmericasScreened
TideUnited StatesConsumer & FMCGAmericasFully assessed
TikTokChinaMedia & EntertainmentAsia-PacificFully assessed
TIMItalyTelecommunicationsEuropeScreened
Tim HortonsCanadaHospitality & TravelAmericasScreened
TJ MaxxUnited StatesRetail & E-CommerceAmericasFully assessed
TmallChinaRetail & E-CommerceAsia-PacificScreened
Tokio MarineJapanInsuranceAsia-PacificScreened
TotalEnergiesFranceEnergy & UtilitiesEuropeFully assessed
TravelersUnited StatesInsuranceAmericasScreened
Trip.comChinaHospitality & TravelAsia-PacificFully assessed
TruistUnited StatesBanking & Financial ServicesAmericasScreened
TUIGermanyHospitality & TravelEuropeScreened
Turkish AirlinesTurkeyHospitality & TravelEuropeScreened
TysonUnited StatesConsumer & FMCGAmericasScreened
U.S. BankUnited StatesBanking & Financial ServicesAmericasScreened
UBSSwitzerlandBanking & Financial ServicesEuropeFully assessed
UniCreditItalyBanking & Financial ServicesEuropeFully assessed
Union PacificUnited StatesLogistics & Supply ChainAmericasScreened
United AirlinesUnited StatesHospitality & TravelAmericasFully assessed
UnitedHealthcareUnited StatesHealthcare & Life SciencesAmericasScreened
UOBSingaporeBanking & Financial ServicesAsia-PacificFully assessed
USPSUnited StatesLogistics & Supply ChainAmericasScreened
ValeroUnited StatesEnergy & UtilitiesAmericasScreened
VanguardUnited StatesBanking & Financial ServicesAmericasScreened
VeoliaFranceEnergy & UtilitiesEuropeScreened
VerizonUnited StatesTelecommunicationsAmericasFully assessed
Viettel GroupVietnamTelecommunicationsAsia-PacificScreened
VinciFranceInfrastructure & EngineeringEuropeScreened
VMwareUnited StatesTechnology & DigitalAmericasScreened
VodacomSouth AfricaTelecommunicationsSub-Saharan AfricaScreened
VodafoneUnited KingdomTelecommunicationsEuropeScreened
VolkswagenGermanyAutomotive & MobilityEuropeFully assessed
Volvo CarsSwedenAutomotive & MobilityEuropeScreened
WalgreensUnited StatesRetail & E-CommerceAmericasScreened
Warner Bros.United StatesMedia & EntertainmentAmericasScreened
Wells FargoUnited StatesBanking & Financial ServicesAmericasScreened
Whole FoodsUnited StatesRetail & E-CommerceAmericasScreened
Wipro GroupIndiaTechnology & DigitalAsia-PacificScreened
WoolworthsAustraliaRetail & E-CommerceAsia-PacificScreened
WuliangyeChinaConsumer & FMCGAsia-PacificScreened
XboxUnited StatesMedia & EntertainmentAmericasFully assessed
XfinityUnited StatesTelecommunicationsAmericasFully assessed
XiaomiChinaTechnology & DigitalAsia-PacificFully assessed
Xinghuacun Fen WineChinaConsumer & FMCGAsia-PacificScreened
Yahoo! JapanJapanTechnology & DigitalAsia-PacificScreened
YiliChinaConsumer & FMCGAsia-PacificScreened
ZalandoGermanyRetail & E-CommerceEuropeScreened
ZaraSpainRetail & E-CommerceEuropeFully assessed
ZomatoIndiaRetail & E-CommerceAsia-PacificScreened
ZurichSwitzerlandInsuranceEuropeFully assessed

Stages: Ranked = in the top 100. Fully assessed = scored on all 50 parameters. Screened = assessed on the six-dimension WCRC Research Matrix. A brand can be fully assessed and still not ranked, for example when its revenue is not officially published.