The WCRC Power Score
A powerful brand is one that people know, trust, choose and recommend, and that has the strength to keep doing so. The WCRC Power Score measures this across five pillars and 50 parameters. Every brand is scored out of 100.
Three rules
- Founded in the United States and owned and controlled by a company headquartered in the US today.
- A consumer or business brand with national and international standing.
- Publishes financials. The brand or its owner publishes revenue for its latest financial year.
Global scores, kept
45 brands also appear in WCRC's World's Most Powerful 100 Brands 2026, and they keep their published global Power Score. The other 55 are scored on the same five pillars, are capped below the global #100 score of 73.64, and are provisional until validated by the WCRC Business Intelligence Unit.
Notable exclusions
- Tiffany & Co.: Founded in New York, but owned by LVMH (France) since 2021. It ranks #37 in the World's Most Powerful 100.
- Budweiser, Jeep, Ben & Jerry's, Converse-era icons now owned abroad: American-born brands owned by groups headquartered outside the US (AB InBev, Stellantis, Unilever) are not eligible.
- Mars brands (M&M's, Snickers), Chick-fil-A, Subway, New Balance, Patagonia, OpenAI: Privately held companies that do not publish financial results, so they fail the published-financials rule.
The detailed method is on request
Financials. Only brands whose owners publish financial results were considered for this research. Brands that do not publish their financials have not been assessed or ranked.
Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand, and it is not investment, financial or purchasing advice.
Facts and figures. Revenue is shown as reported in company filings and published results for the latest completed financial year. For brands that are part of a larger company, the figure shown is the owner's group revenue unless stated otherwise. WCRC has not audited these figures. Scores for brands in the World's Most Powerful 100 Brands 2026 are their published global WCRC Power Scores; all other scores are provisional and subject to validation by the WCRC Business Intelligence Unit.
Trademarks. Brand names and trademarks belong to their owners. Their use here does not imply any affiliation with or endorsement by WCRC.
Corrections. To report an error or request a review, write to consulting@wcrcint.com.