America's Most Trusted D2C Brands 2026 › 1stDibs
#79 of 100 – Marketplaces & Resale

1stDibs

Online marketplace for vintage and new high-end furniture, art, jewelry and fashion sold by vetted dealers and galleries.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 76/100
1stDibs ranked #79 in America's Most Trusted D2C Brands 2026 by WCRC
Trust Score72.20out of 100
US D2C rank#79 of 100
HeadquartersNew York, NY
Founded2001
Latest revenue$89.6M net revenue (FY2025)
Trust pillar76/100

The 1stDibs story

1stDibs was founded in 2001 by Michael Bruno and is owned today by 1stdibs.com, Inc. (public, Nasdaq: DIBS). It is one of 12 Marketplaces & Resale brands in this year's ranking, where it places #10.

Why people trust 1stDibs

Sellers are screened and the site offers buyer protection on costly pieces.

The watch-out

Revenue is small and nearly flat (up 2% in FY2025) and depends on discretionary luxury spending.

Why 1stDibs ranks #79

Strongest of the four trust-led pillars

Brand Positioning, scored 82 out of 100.

Room to grow

Brand Recall, scored 62 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. 1stDibs scores 72.20 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
76
Brand Recall (18%)
62
Brand Positioning (15%)
82
Brand Love (15%)
70
Product, Innovation & Delivery (10%)
76
Digital & Financial Soundness (6%)
56
Governance & ESG (4%)
74

Versus its nearest rivals

77J.JillFashion · 72.5478The RealRealMarketplaces · 72.22791stDibsMarketplaces · 72.2080BetterHelpHealth · 72.1281Oscar HealthInsurance · 72.08

Questions people ask

What rank is 1stDibs in WCRC's America's Most Trusted D2C Brands 2026?

1stDibs ranks #79 of 100 in WCRC's America's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 72.20 out of 100.

Why is 1stDibs trusted?

Sellers are screened and the site offers buyer protection on costly pieces.

What is 1stDibs's revenue?

$89.6M net revenue (FY2025), as per the company's filed accounts or published results.

Who owns 1stDibs?

1stDibs is owned by 1stdibs.com, Inc. (public, Nasdaq: DIBS). It was founded in 2001 and is based in New York, NY.

What is 1stDibs's biggest challenge?

Revenue is small and nearly flat (up 2% in FY2025) and depends on discretionary luxury spending.

Key facts

Brand1stDibs
Company / owner1stdibs.com, Inc. (public, Nasdaq: DIBS)
HeadquartersNew York, NY
Founded2001
Founder(s)Michael Bruno
Latest revenue$89.6M net revenue (FY2025), as per company filings
SectorMarketplaces & Resale
Country of originUnited States

Sources

  • Annual report (Form 10-K) and financial results filed with the U.S. Securities and Exchange Commission
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in the United States, are US-controlled today, were born selling direct to consumers and still sell mainly direct. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand. No brand paid to be included, and inclusion cannot be bought.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as filed with the US Securities and Exchange Commission or published in company results, or, where marked, as stated by the company itself. Some figures are for a parent segment or a run rate, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.