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Seven views of America's most powerful brands: by sector, the 50 most valuable American brands, the 10 best, the biggest by revenue, heritage icons, global powerhouses and brands by state.
ListBrands by sectorThe most powerful American brands in each of 13 sectors, from technology to telecom.ListAmerica's 50 Most Valuable BrandsThe 50 strongest American brands of 2026 on the WCRC Power Score.ListTop 10 Best American BrandsThe ten best American brands of 2026, with what puts each one on top.ListBiggest American Brands by RevenueThe 25 American brands with the largest company revenue, one per company.ListIconic American Heritage Brands16 brands founded before 1900 that are still among America's most powerful.ListAmerican Global PowerhousesThe 45 American brands that also rank in WCRC's World's Most Powerful 100.ListMost Powerful Brands by StateWhere America's 100 most powerful brands are headquartered, across 25 states.MethodHow the ranking worksThe five pillars of the WCRC Power Score and who qualifies.
02 – By sector
Where American power sits
03 – The score
What we measure
04 – The full ranking
All 100 brands
Search, or filter by sector. Every brand has its own page with founders, revenue, key facts and a badge. Read the launch story · How the ranking works
1
Apple
USTechnology & Digital
87.19
2
Google
USTechnology & Digital
84.82
3
Nvidia
USTechnology & Digital
82.99
4
YouTube
USMedia & Entertainment
82.66
5
Microsoft
USTechnology & Digital
82.58
6
Netflix
USMedia & Entertainment
81.83
7
Amazon
USRetail & E-Commerce
81.59
8
Disney
USMedia & Entertainment
80.54
9
Coca-Cola
USConsumer & FMCG
80.24
10
Costco
USRetail & E-Commerce
79.43
11
Visa
USBanking & Financial Services
79.39
12
McDonald's
USHospitality & Travel
78.11
13
WhatsApp
USMedia & Entertainment
77.41
14
MasterCard
USBanking & Financial Services
77.38
15
American Express
USBanking & Financial Services
76.58
16
Nike
USConsumer & FMCG
76.58
17
Starbucks
USHospitality & Travel
76.46
18
Hilton
USHospitality & Travel
76.25
19
Royal Caribbean International
USHospitality & Travel
75.90
20
Instagram
USMedia & Entertainment
75.85
21
Marriott
USHospitality & Travel
75.50
22
IBM
USTechnology & Digital
75.08
23
Delta
USHospitality & Travel
75.01
24
Adobe
USTechnology & Digital
75.00
25
Salesforce
USTechnology & Digital
74.96
26
John Deere
USInfrastructure & Engineering
74.86
27
Nasdaq
USBanking & Financial Services
74.79
28
J.P. Morgan
USBanking & Financial Services
74.66
29
Walmart
USRetail & E-Commerce
74.64
30
Progressive
USInsurance
74.58
31
Cisco
USTechnology & Digital
74.46
32
Domino's Pizza
USHospitality & Travel
74.44
33
Universal
USMedia & Entertainment
74.41
34
ServiceNow
USTechnology & Digital
74.36
35
AMD
USTechnology & Digital
74.33
36
ESPN
USMedia & Entertainment
74.29
37
Enterprise
USAutomotive & Mobility
74.26
38
Chase
USBanking & Financial Services
74.05
39
Home Depot
USRetail & E-Commerce
74.01
40
Airbnb
USHospitality & Travel
73.94
41
Uber
USAutomotive & Mobility
73.87
42
Colgate
USConsumer & FMCG
73.79
43
Monster
USConsumer & FMCG
73.78
44
UPS
USLogistics & Supply Chain
73.69
45
LinkedIn
USMedia & Entertainment
73.64
46
Eli Lilly
USHealthcare & Pharma
73.52
47
Tide
USConsumer & FMCG
73.48
48
Caterpillar
USInfrastructure & Engineering
73.32
49
Pepsi
USConsumer & FMCG
73.28
50
Xbox
USMedia & Entertainment
73.16
51
Tesla
USAutomotive & Mobility
73.12
52
Levi's
USLuxury & Fashion
72.68
53
Ralph Lauren
USLuxury & Fashion
72.68
54
Gillette
USConsumer & FMCG
72.64
55
Qualcomm
USTechnology & Digital
72.44
56
Oracle
USTechnology & Digital
72.40
57
Ford
USAutomotive & Mobility
72.32
58
GE Aerospace
USInfrastructure & Engineering
72.16
59
Hershey's
USConsumer & FMCG
72.12
60
Jack Daniel's
USConsumer & FMCG
72.08
61
Goldman Sachs
USBanking & Financial Services
72.04
62
Dell
USTechnology & Digital
71.92
63
Target
USRetail & E-Commerce
71.88
64
HP
USTechnology & Digital
71.72
65
Johnson & Johnson
USHealthcare & Pharma
71.60
66
Estée Lauder
USConsumer & FMCG
71.48
67
Gatorade
USConsumer & FMCG
71.36
68
Fidelity
USBanking & Financial Services
71.28
69
Bank of America
USBanking & Financial Services
71.20
70
PayPal
USBanking & Financial Services
70.84
71
Intuit
USTechnology & Digital
70.84
72
FedEx
USLogistics & Supply Chain
70.72
73
Lowe's
USRetail & E-Commerce
70.68
74
Coach
USLuxury & Fashion
70.52
75
Morgan Stanley
USBanking & Financial Services
70.48
76
State Farm
USInsurance
70.48
77
Barbie
USConsumer & FMCG
70.48
78
BlackRock
USBanking & Financial Services
70.44
79
Facebook
USMedia & Entertainment
70.28
80
Heinz
USConsumer & FMCG
70.24
81
Charles Schwab
USBanking & Financial Services
70.20
82
GEICO
USInsurance
70.16
83
Chipotle
USHospitality & Travel
70.08
84
Intel
USTechnology & Digital
69.96
85
Hyatt
USHospitality & Travel
69.92
86
Zoom
USTechnology & Digital
69.88
87
Chevrolet
USAutomotive & Mobility
69.68
88
Capital One
USBanking & Financial Services
69.60
89
Best Buy
USRetail & E-Commerce
69.60
90
Harley-Davidson
USAutomotive & Mobility
69.08
91
Warner Bros.
USMedia & Entertainment
69.00
92
Taco Bell
USHospitality & Travel
68.88
93
KFC
USHospitality & Travel
68.68
94
Pfizer
USHealthcare & Pharma
68.56
95
Verizon
USTelecom
68.48
96
United Airlines
USHospitality & Travel
68.24
97
Cadillac
USAutomotive & Mobility
68.08
98
3M
USInfrastructure & Engineering
67.24
99
DoorDash
USRetail & E-Commerce
67.20
100
CVS
USRetail & E-Commerce
66.88
No brands match. Try another search.
The full ranking as a table
| Rank | Brand | Sector | Owner | Power Score |
|---|---|---|---|---|
| 1 | Apple | Technology & Digital | Apple Inc. | 87.19 |
| 2 | Technology & Digital | Alphabet Inc. | 84.82 | |
| 3 | Nvidia | Technology & Digital | NVIDIA Corporation | 82.99 |
| 4 | YouTube | Media & Entertainment | Alphabet Inc. (Google) | 82.66 |
| 5 | Microsoft | Technology & Digital | Microsoft Corporation | 82.58 |
| 6 | Netflix | Media & Entertainment | Netflix, Inc. | 81.83 |
| 7 | Amazon | Retail & E-Commerce | Amazon.com, Inc. | 81.59 |
| 8 | Disney | Media & Entertainment | The Walt Disney Company | 80.54 |
| 9 | Coca-Cola | Consumer & FMCG | The Coca-Cola Company | 80.24 |
| 10 | Costco | Retail & E-Commerce | Costco Wholesale Corporation | 79.43 |
| 11 | Visa | Banking & Financial Services | Visa Inc. | 79.39 |
| 12 | McDonald's | Hospitality & Travel | McDonald's Corporation | 78.11 |
| 13 | Media & Entertainment | Meta Platforms, Inc. | 77.41 | |
| 14 | MasterCard | Banking & Financial Services | Mastercard Incorporated | 77.38 |
| 15 | American Express | Banking & Financial Services | American Express Company | 76.58 |
| 16 | Nike | Consumer & FMCG | Nike, Inc. | 76.58 |
| 17 | Starbucks | Hospitality & Travel | Starbucks Corporation | 76.46 |
| 18 | Hilton | Hospitality & Travel | Hilton Worldwide Holdings Inc. | 76.25 |
| 19 | Royal Caribbean International | Hospitality & Travel | Royal Caribbean Group | 75.90 |
| 20 | Media & Entertainment | Meta Platforms, Inc. | 75.85 | |
| 21 | Marriott | Hospitality & Travel | Marriott International, Inc. | 75.50 |
| 22 | IBM | Technology & Digital | International Business Machines Corporation | 75.08 |
| 23 | Delta | Hospitality & Travel | Delta Air Lines, Inc. | 75.01 |
| 24 | Adobe | Technology & Digital | Adobe Inc. | 75.00 |
| 25 | Salesforce | Technology & Digital | Salesforce, Inc. | 74.96 |
| 26 | John Deere | Infrastructure & Engineering | Deere & Company | 74.86 |
| 27 | Nasdaq | Banking & Financial Services | Nasdaq, Inc. | 74.79 |
| 28 | J.P. Morgan | Banking & Financial Services | JPMorgan Chase & Co. | 74.66 |
| 29 | Walmart | Retail & E-Commerce | Walmart Inc. | 74.64 |
| 30 | Progressive | Insurance | The Progressive Corporation | 74.58 |
| 31 | Cisco | Technology & Digital | Cisco Systems, Inc. | 74.46 |
| 32 | Domino's Pizza | Hospitality & Travel | Domino's Pizza, Inc. | 74.44 |
| 33 | Universal | Media & Entertainment | Comcast Corporation (NBCUniversal) | 74.41 |
| 34 | ServiceNow | Technology & Digital | ServiceNow, Inc. | 74.36 |
| 35 | AMD | Technology & Digital | Advanced Micro Devices, Inc. | 74.33 |
| 36 | ESPN | Media & Entertainment | The Walt Disney Company (ESPN Inc.) | 74.29 |
| 37 | Enterprise | Automotive & Mobility | Enterprise Mobility (privately owned by the Taylor family) | 74.26 |
| 38 | Chase | Banking & Financial Services | JPMorgan Chase & Co. | 74.05 |
| 39 | Home Depot | Retail & E-Commerce | The Home Depot, Inc. | 74.01 |
| 40 | Airbnb | Hospitality & Travel | Airbnb, Inc. | 73.94 |
| 41 | Uber | Automotive & Mobility | Uber Technologies, Inc. | 73.87 |
| 42 | Colgate | Consumer & FMCG | Colgate-Palmolive Company | 73.79 |
| 43 | Monster | Consumer & FMCG | Monster Beverage Corporation | 73.78 |
| 44 | UPS | Logistics & Supply Chain | United Parcel Service, Inc. | 73.69 |
| 45 | Media & Entertainment | Microsoft Corporation | 73.64 | |
| 46 | Eli Lilly | Healthcare & Pharma | Eli Lilly and Company | 73.52 |
| 47 | Tide | Consumer & FMCG | The Procter & Gamble Company | 73.48 |
| 48 | Caterpillar | Infrastructure & Engineering | Caterpillar Inc. | 73.32 |
| 49 | Pepsi | Consumer & FMCG | PepsiCo, Inc. | 73.28 |
| 50 | Xbox | Media & Entertainment | Microsoft Corporation | 73.16 |
| 51 | Tesla | Automotive & Mobility | Tesla, Inc. | 73.12 |
| 52 | Levi's | Luxury & Fashion | Levi Strauss & Co. | 72.68 |
| 53 | Ralph Lauren | Luxury & Fashion | Ralph Lauren Corporation | 72.68 |
| 54 | Gillette | Consumer & FMCG | The Procter & Gamble Company | 72.64 |
| 55 | Qualcomm | Technology & Digital | Qualcomm Incorporated | 72.44 |
| 56 | Oracle | Technology & Digital | Oracle Corporation | 72.40 |
| 57 | Ford | Automotive & Mobility | Ford Motor Company | 72.32 |
| 58 | GE Aerospace | Infrastructure & Engineering | GE Aerospace | 72.16 |
| 59 | Hershey's | Consumer & FMCG | The Hershey Company | 72.12 |
| 60 | Jack Daniel's | Consumer & FMCG | Brown-Forman Corporation (Louisville, Kentucky) | 72.08 |
| 61 | Goldman Sachs | Banking & Financial Services | The Goldman Sachs Group, Inc. | 72.04 |
| 62 | Dell | Technology & Digital | Dell Technologies Inc. | 71.92 |
| 63 | Target | Retail & E-Commerce | Target Corporation | 71.88 |
| 64 | HP | Technology & Digital | HP Inc. | 71.72 |
| 65 | Johnson & Johnson | Healthcare & Pharma | Johnson & Johnson | 71.60 |
| 66 | Estée Lauder | Consumer & FMCG | The Estée Lauder Companies Inc. | 71.48 |
| 67 | Gatorade | Consumer & FMCG | PepsiCo, Inc. | 71.36 |
| 68 | Fidelity | Banking & Financial Services | FMR LLC (Fidelity Investments, controlled by the Johnson family) | 71.28 |
| 69 | Bank of America | Banking & Financial Services | Bank of America Corporation | 71.20 |
| 70 | PayPal | Banking & Financial Services | PayPal Holdings, Inc. | 70.84 |
| 71 | Intuit | Technology & Digital | Intuit Inc. | 70.84 |
| 72 | FedEx | Logistics & Supply Chain | FedEx Corporation | 70.72 |
| 73 | Lowe's | Retail & E-Commerce | Lowe's Companies, Inc. | 70.68 |
| 74 | Coach | Luxury & Fashion | Tapestry, Inc. | 70.52 |
| 75 | Morgan Stanley | Banking & Financial Services | Morgan Stanley | 70.48 |
| 76 | State Farm | Insurance | State Farm Mutual Automobile Insurance Company (mutual, policyholder-owned) | 70.48 |
| 77 | Barbie | Consumer & FMCG | Mattel, Inc. | 70.48 |
| 78 | BlackRock | Banking & Financial Services | BlackRock, Inc. | 70.44 |
| 79 | Media & Entertainment | Meta Platforms, Inc. | 70.28 | |
| 80 | Heinz | Consumer & FMCG | The Kraft Heinz Company | 70.24 |
| 81 | Charles Schwab | Banking & Financial Services | The Charles Schwab Corporation | 70.20 |
| 82 | GEICO | Insurance | Berkshire Hathaway Inc. | 70.16 |
| 83 | Chipotle | Hospitality & Travel | Chipotle Mexican Grill, Inc. | 70.08 |
| 84 | Intel | Technology & Digital | Intel Corporation | 69.96 |
| 85 | Hyatt | Hospitality & Travel | Hyatt Hotels Corporation (Pritzker family has major holdings) | 69.92 |
| 86 | Zoom | Technology & Digital | Zoom Communications, Inc. | 69.88 |
| 87 | Chevrolet | Automotive & Mobility | General Motors Company | 69.68 |
| 88 | Capital One | Banking & Financial Services | Capital One Financial Corporation | 69.60 |
| 89 | Best Buy | Retail & E-Commerce | Best Buy Co., Inc. | 69.60 |
| 90 | Harley-Davidson | Automotive & Mobility | Harley-Davidson, Inc. | 69.08 |
| 91 | Warner Bros. | Media & Entertainment | Skydance Corporation (formerly Paramount Skydance), which acquired Warner Bros. Discovery in October 2026 | 69.00 |
| 92 | Taco Bell | Hospitality & Travel | Yum! Brands, Inc. | 68.88 |
| 93 | KFC | Hospitality & Travel | Yum! Brands, Inc. | 68.68 |
| 94 | Pfizer | Healthcare & Pharma | Pfizer Inc. | 68.56 |
| 95 | Verizon | Telecom | Verizon Communications Inc. | 68.48 |
| 96 | United Airlines | Hospitality & Travel | United Airlines Holdings, Inc. | 68.24 |
| 97 | Cadillac | Automotive & Mobility | General Motors Company | 68.08 |
| 98 | 3M | Infrastructure & Engineering | 3M Company | 67.24 |
| 99 | DoorDash | Retail & E-Commerce | DoorDash, Inc. | 67.20 |
| 100 | CVS | Retail & E-Commerce | CVS Health Corporation | 66.88 |
Questions people ask
America's most powerful brands: FAQs
What are the most powerful brands in America in 2026?
According to WCRC's America's Most Powerful 100 Brands 2026, the most powerful American brands are Apple, Google, Nvidia, YouTube, Microsoft. Apple is #1 with a WCRC Power Score of 87.19.
What is the most valuable American brand?
Apple is America's most valuable brand of 2026 on the WCRC Power Score. See America's 50 Most Valuable Brands.
What are the best American brands?
The top 10 best American brands of 2026 are Apple, Google, Nvidia, YouTube, Microsoft, Netflix, Amazon, Disney, Coca-Cola, Costco. See the top 10.
Which American brands are the biggest by revenue?
Among the top 100, Amazon, Walmart and Apple have the largest company revenue. See the biggest American brands by revenue.
How many American brands are among the world's most powerful?
45 of the 100 are also in WCRC's World's Most Powerful 100 Brands 2026. See America's global powerhouses.
Who publishes America's Most Powerful Brands ranking?
The ranking is researched and published by the WCRC (World Centre for Research and Consulting) Business Intelligence Unit, which also publishes the World's Most Powerful 100 Brands.
05 – How it works
The method, in brief
Every brand is scored out of 100 on the WCRC Power Score, across five pillars: positioning and recall, consumer trust, product and innovation, sustainability and governance, and digital and financial strength. Brands that are in WCRC's World's Most Powerful 100 Brands 2026 keep their published global score. Read the methodology.
Want the full picture? For the detailed methodology, a brand's full assessment report, or the parameters behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
Disclaimer
Financials. Only brands whose owners publish financial results were considered for this research. Brands that do not publish their financials have not been assessed or ranked.
Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand, and it is not investment, financial or purchasing advice.
Facts and figures. Revenue is shown as reported in company filings and published results for the latest completed financial year. For brands that are part of a larger company, the figure shown is the owner's group revenue unless stated otherwise. WCRC has not audited these figures. Scores for brands in the World's Most Powerful 100 Brands 2026 are their published global WCRC Power Scores; all other scores are provisional and subject to validation by the WCRC Business Intelligence Unit.
Trademarks. Brand names and trademarks belong to their owners. Their use here does not imply any affiliation with or endorsement by WCRC.
Corrections. To report an error or request a review, write to consulting@wcrcint.com.