The Allbirds story
Allbirds was founded in 2015 by Tim Brown and Joey Zwillinger and is owned today by Brand IP owned by American Exchange Group (private, New York, US) with WSG Brands as operating partner, after a $39M IP sale announced Mar 2026 and reported closed by June 2026; Allbirds, Inc. (formerly Nasdaq: BIRD) to dissolve. It is one of 15 Fashion & Apparel brands in this year's ranking, where it places #12.
Why people trust Allbirds
It publishes a carbon footprint label on its products and uses natural materials such as merino wool and eucalyptus fiber.
The watch-out
Sales fell for several years, it closed its US full-price stores in early 2026, and the public company sold its brand and is winding down.
Why Allbirds ranks #62
Brand Positioning, scored 86 out of 100.
Consumer Trust & Sentiment, scored 74 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Allbirds scores 74.84 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Allbirds in WCRC's America's Most Trusted D2C Brands 2026?
Allbirds ranks #62 of 100 in WCRC's America's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 74.84 out of 100.
Why is Allbirds trusted?
It publishes a carbon footprint label on its products and uses natural materials such as merino wool and eucalyptus fiber.
What is Allbirds's revenue?
$152.5M net revenue (FY2025; down from $189.8M in FY2024), as per the company's filed accounts or published results.
Who owns Allbirds?
Allbirds is owned by Brand IP owned by American Exchange Group (private, New York, US) with WSG Brands as operating partner, after a $39M IP sale announced Mar 2026 and reported closed by June 2026; Allbirds, Inc. (formerly Nasdaq: BIRD) to dissolve. It was founded in 2015 and is based in San Francisco, CA.
What is Allbirds's biggest challenge?
Sales fell for several years, it closed its US full-price stores in early 2026, and the public company sold its brand and is winding down.
Key facts
| Brand | Allbirds |
|---|---|
| Company / owner | Brand IP owned by American Exchange Group (private, New York, US) with WSG Brands as operating partner, after a $39M IP sale announced Mar 2026 and reported closed by June 2026; Allbirds, Inc. (formerly Nasdaq: BIRD) to dissolve |
| Headquarters | San Francisco, CA |
| Founded | 2015 |
| Founder(s) | Tim Brown and Joey Zwillinger |
| Latest revenue | $152.5M net revenue (FY2025; down from $189.8M in FY2024), as per company filings |
| Sector | Fashion & Apparel |
| Country of origin | United States |
Sources
- Annual report (Form 10-K) and financial results filed with the U.S. Securities and Exchange Commission
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data