America's Most Trusted D2C Brands 2026 › Coinbase
#43 of 100 – Financial Services

Coinbase

App and website for buying, selling, storing and staking crypto, plus the Coinbase One subscription.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 72/100
Coinbase ranked #43 in America's Most Trusted D2C Brands 2026 by WCRC
Trust Score77.62out of 100
US D2C rank#43 of 100
HeadquartersRemote-first, no formal HQ (founded in San Francisco, CA)
Founded2012
Latest revenue$7,181.3M total revenue (FY2025); consumer transaction revenue $3,322.8M
Trust pillar72/100

The Coinbase story

Coinbase was founded in 2012 by Brian Armstrong, Fred Ehrsam and is owned today by Coinbase Global (public, Nasdaq: COIN). It is one of 16 Financial Services brands in this year's ranking, where it places #9.

Why people trust Coinbase

A publicly listed, US-regulated exchange that holds customer assets 1:1 and publishes audited financials.

The watch-out

Revenue swings with crypto prices and trading volumes, and a 2025 data breach exposed customer information.

Why Coinbase ranks #43

Strongest of the four trust-led pillars

Brand Recall, scored 90 out of 100.

Room to grow

Brand Love, scored 70 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Coinbase scores 77.62 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
72
Brand Recall (18%)
90
Brand Positioning (15%)
80
Brand Love (15%)
70
Product, Innovation & Delivery (10%)
80
Digital & Financial Soundness (6%)
86
Governance & ESG (4%)
68

Versus its nearest rivals

41RevolveFashion · 77.7442DoorDashMarketplaces · 77.7243CoinbaseFinancial Services · 77.6244LovesacHome · 77.5645RobinhoodFinancial Services · 77.28

Questions people ask

What rank is Coinbase in WCRC's America's Most Trusted D2C Brands 2026?

Coinbase ranks #43 of 100 in WCRC's America's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 77.62 out of 100.

Why is Coinbase trusted?

A publicly listed, US-regulated exchange that holds customer assets 1:1 and publishes audited financials.

What is Coinbase's revenue?

$7,181.3M total revenue (FY2025); consumer transaction revenue $3,322.8M, as per the company's filed accounts or published results.

Who owns Coinbase?

Coinbase is owned by Coinbase Global (public, Nasdaq: COIN). It was founded in 2012 and is based in Remote-first, no formal HQ (founded in San Francisco, CA).

What is Coinbase's biggest challenge?

Revenue swings with crypto prices and trading volumes, and a 2025 data breach exposed customer information.

Key facts

BrandCoinbase
Company / ownerCoinbase Global (public, Nasdaq: COIN)
HeadquartersRemote-first, no formal HQ (founded in San Francisco, CA)
Founded2012
Founder(s)Brian Armstrong, Fred Ehrsam
Latest revenue$7,181.3M total revenue (FY2025); consumer transaction revenue $3,322.8M, as per company filings
SectorFinancial Services
Country of originUnited States

Sources

  • Annual report (Form 10-K) and financial results filed with the U.S. Securities and Exchange Commission
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in the United States, are US-controlled today, were born selling direct to consumers and still sell mainly direct. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand. No brand paid to be included, and inclusion cannot be bought.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as filed with the US Securities and Exchange Commission or published in company results, or, where marked, as stated by the company itself. Some figures are for a parent segment or a run rate, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.