America's Most Trusted D2C Brands 2026 › GoodRx
#20 of 100 – Health & Wellness

GoodRx

Free prescription price-comparison and discount app, plus the paid GoodRx Gold subscription.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 80/100
GoodRx ranked #20 in America's Most Trusted D2C Brands 2026 by WCRC
Trust Score79.84out of 100
US D2C rank#20 of 100
HeadquartersSanta Monica, CA
Founded2011
Latest revenue$796.9M revenue, FY2025 ($796,853K)
Trust pillar80/100

The GoodRx story

GoodRx was founded in 2011 by Doug Hirsch, Trevor Bezdek, Scott Marlette and is owned today by GoodRx Holdings (public, Nasdaq: GDRX; Silver Lake and Francisco Partners, both US, hold large stakes). It is one of 6 Health & Wellness brands in this year's ranking, where it places #1.

Why people trust GoodRx

It helps consumers find lower prescription prices at the pharmacy counter at no cost to them.

The watch-out

Most revenue comes from fees paid by pharmacy benefit managers rather than consumers, and in 2023 it paid a $1.5M FTC penalty over sharing health data.

Why GoodRx ranks #20

Strongest of the four trust-led pillars

Brand Recall, scored 84 out of 100.

Room to grow

Brand Love, scored 76 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. GoodRx scores 79.84 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
80
Brand Recall (18%)
84
Brand Positioning (15%)
84
Brand Love (15%)
76
Product, Innovation & Delivery (10%)
78
Digital & Financial Soundness (6%)
74
Governance & ESG (4%)
72

Versus its nearest rivals

18CourseraTech · 80.0419Brilliant EarthJewellery · 79.9420GoodRxHealth · 79.8421RivianMobility · 79.6022eBayMarketplaces · 79.52

Questions people ask

What rank is GoodRx in WCRC's America's Most Trusted D2C Brands 2026?

GoodRx ranks #20 of 100 in WCRC's America's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 79.84 out of 100.

Why is GoodRx trusted?

It helps consumers find lower prescription prices at the pharmacy counter at no cost to them.

What is GoodRx's revenue?

$796.9M revenue, FY2025 ($796,853K), as per the company's filed accounts or published results.

Who owns GoodRx?

GoodRx is owned by GoodRx Holdings (public, Nasdaq: GDRX; Silver Lake and Francisco Partners, both US, hold large stakes). It was founded in 2011 and is based in Santa Monica, CA.

What is GoodRx's biggest challenge?

Most revenue comes from fees paid by pharmacy benefit managers rather than consumers, and in 2023 it paid a $1.5M FTC penalty over sharing health data.

Key facts

BrandGoodRx
Company / ownerGoodRx Holdings (public, Nasdaq: GDRX; Silver Lake and Francisco Partners, both US, hold large stakes)
HeadquartersSanta Monica, CA
Founded2011
Founder(s)Doug Hirsch, Trevor Bezdek, Scott Marlette
Latest revenue$796.9M revenue, FY2025 ($796,853K), as per company filings
SectorHealth & Wellness
Country of originUnited States

Sources

  • Annual report (Form 10-K) and financial results filed with the U.S. Securities and Exchange Commission
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in the United States, are US-controlled today, were born selling direct to consumers and still sell mainly direct. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand. No brand paid to be included, and inclusion cannot be bought.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as filed with the US Securities and Exchange Commission or published in company results, or, where marked, as stated by the company itself. Some figures are for a parent segment or a run rate, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.