America's Most Trusted D2C Brands 2026 › Peloton
#27 of 100 – Health & Wellness

Peloton

Connected bikes, treadmills and rowers plus a subscription class platform.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 72/100
Peloton ranked #27 in America's Most Trusted D2C Brands 2026 by WCRC
Trust Score79.20out of 100
US D2C rank#27 of 100
HeadquartersNew York, NY
Founded2012
Latest revenue$2,446.0M total revenue (FY2026, year ended June 30, 2026; down 1.8%)
Trust pillar72/100

The Peloton story

Peloton was founded in 2012 by John Foley, Tom Cortese, Hisao Kushi, Graham Stanton, Yony Feng and is owned today by Peloton Interactive, Inc. (public, Nasdaq: PTON). It is one of 6 Health & Wellness brands in this year's ranking, where it places #3.

Why people trust Peloton

Popular instructors and a loyal community, and FY2026 was its first full year of positive net income.

The watch-out

Revenue is still shrinking, and past product recalls (Tread+, bike seat posts) hurt its reputation.

Why Peloton ranks #27

Strongest of the four trust-led pillars

Brand Recall, scored 90 out of 100.

Room to grow

Consumer Trust & Sentiment, scored 72 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Peloton scores 79.20 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
72
Brand Recall (18%)
90
Brand Positioning (15%)
86
Brand Love (15%)
82
Product, Innovation & Delivery (10%)
80
Digital & Financial Soundness (6%)
66
Governance & ESG (4%)
70

Versus its nearest rivals

25Hims & HersHealth · 79.2826UberMobility · 79.2227PelotonHealth · 79.2028Thrive MarketFood · 79.1829HingeTech · 79.10

Questions people ask

What rank is Peloton in WCRC's America's Most Trusted D2C Brands 2026?

Peloton ranks #27 of 100 in WCRC's America's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 79.20 out of 100.

Why is Peloton trusted?

Popular instructors and a loyal community, and FY2026 was its first full year of positive net income.

What is Peloton's revenue?

$2,446.0M total revenue (FY2026, year ended June 30, 2026; down 1.8%), as per the company's filed accounts or published results.

Who owns Peloton?

Peloton is owned by Peloton Interactive, Inc. (public, Nasdaq: PTON). It was founded in 2012 and is based in New York, NY.

What is Peloton's biggest challenge?

Revenue is still shrinking, and past product recalls (Tread+, bike seat posts) hurt its reputation.

Key facts

BrandPeloton
Company / ownerPeloton Interactive, Inc. (public, Nasdaq: PTON)
HeadquartersNew York, NY
Founded2012
Founder(s)John Foley, Tom Cortese, Hisao Kushi, Graham Stanton, Yony Feng
Latest revenue$2,446.0M total revenue (FY2026, year ended June 30, 2026; down 1.8%), as per company filings
SectorHealth & Wellness
Country of originUnited States

Sources

  • Annual report (Form 10-K) and financial results filed with the U.S. Securities and Exchange Commission
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
For Peloton – badge and citation

Show the badge on your website

Peloton ranked #27 in America's Most Trusted D2C Brands 2026 by WCRC

Paste the code into your website's HTML. The badge must link back to this page and may not be altered. Download the badge (SVG). For print or high-resolution files, write to consulting@wcrcint.com.

Work with WCRC

Want to go deeper?

The WCRC Business Intelligence Unit can walk you through the research behind this ranking and what it means for your brand, your market or your story.

Contact us: consulting@wcrcint.com

Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in the United States, are US-controlled today, were born selling direct to consumers and still sell mainly direct. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand. No brand paid to be included, and inclusion cannot be bought.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as filed with the US Securities and Exchange Commission or published in company results, or, where marked, as stated by the company itself. Some figures are for a parent segment or a run rate, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.