The QVC story
QVC was founded in 1986 by Joseph Segel and is owned today by QVC Group, Inc. (public; in Chapter 11 since April 16, 2026, shares trade OTC as QVCAQ; plan hands new equity to its lenders and noteholders). It is one of 12 Marketplaces & Resale brands in this year's ranking, where it places #8.
Why people trust QVC
A long-running easy-returns policy and live product demos built a loyal, mostly older customer base.
The watch-out
Revenue has fallen for years as TV audiences shrink, and in April 2026 it filed for Chapter 11 to cut about $6.6 billion of debt to about $1.3 billion.
Why QVC ranks #74
Brand Recall, scored 86 out of 100.
Consumer Trust & Sentiment, scored 70 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. QVC scores 73.04 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is QVC in WCRC's America's Most Trusted D2C Brands 2026?
QVC ranks #74 of 100 in WCRC's America's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 73.04 out of 100.
Why is QVC trusted?
A long-running easy-returns policy and live product demos built a loyal, mostly older customer base.
What is QVC's revenue?
$5,936M QxH net revenue (FY2025, QVC US and HSN; QVC Group total $9.23B), as per the company's filed accounts or published results.
Who owns QVC?
QVC is owned by QVC Group, Inc. (public; in Chapter 11 since April 16, 2026, shares trade OTC as QVCAQ; plan hands new equity to its lenders and noteholders). It was founded in 1986 and is based in West Chester, PA.
What is QVC's biggest challenge?
Revenue has fallen for years as TV audiences shrink, and in April 2026 it filed for Chapter 11 to cut about $6.6 billion of debt to about $1.3 billion.
Key facts
| Brand | QVC |
|---|---|
| Company / owner | QVC Group, Inc. (public; in Chapter 11 since April 16, 2026, shares trade OTC as QVCAQ; plan hands new equity to its lenders and noteholders) |
| Headquarters | West Chester, PA |
| Founded | 1986 |
| Founder(s) | Joseph Segel |
| Latest revenue | $5,936M QxH net revenue (FY2025, QVC US and HSN; QVC Group total $9.23B), as per company filings |
| Sector | Marketplaces & Resale |
| Country of origin | United States |
Sources
- Annual report (Form 10-K) and financial results filed with the U.S. Securities and Exchange Commission by the parent company
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data