Australia & New Zealand's Most Trusted D2C Brands 2026 › Camilla
#41 of 100 – Fashion & Apparel

Camilla

Luxury resortwear label that started with kaftans at Bondi Beach and sells through 33 of its own boutiques in Australia and the United States, its website and wholesale stockists.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 78/100
Camilla ranked #41 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score78.00out of 100
ANZ D2C rank#41 of 100
HeadquartersSydney, NSW, Australia
Founded2004
Latest revenueA$138.15M revenue (FY2025)
Trust pillar78/100

The Camilla story

Camilla was founded in Australia in 2004 by Camilla Franks and is owned today by Private; founder Camilla Franks, with Tattarang holding a minority stake. It is one of 20 Fashion & Apparel brands in this year's ranking, where it places #9.

Why people trust Camilla

Its founder is still creative director two decades on, and the Forrest family's Tattarang has held a minority stake since 2023.

The watch-out

Net profit fell to A$444,522 in FY2025 and the AFR reported it must repay at least A$5.4M in taxes and penalties and restate its accounts over United States sales duty issues.

Why Camilla ranks #41

Strongest of the four trust-led pillars

Brand Positioning, scored 86 out of 100.

Room to grow

Brand Recall, scored 74 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Camilla scores 78.00 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
78
Brand Recall (18%)
74
Brand Positioning (15%)
86
Brand Love (15%)
82
Product, Innovation & Delivery (10%)
82
Digital & Financial Soundness (6%)
64
Governance & ESG (4%)
62

Versus its nearest rivals

39GlassonsFashion · 78.3240Nick ScaliHome · 78.1641CamillaFashion · 78.0042SmigglePets · 77.9843MASInsurance · 77.62

Questions people ask

What rank is Camilla in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

Camilla ranks #41 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 78.00 out of 100.

Why is Camilla trusted?

Its founder is still creative director two decades on, and the Forrest family's Tattarang has held a minority stake since 2023.

What is Camilla's revenue?

A$138.15M revenue (FY2025), as per company filings.

Who owns Camilla?

Camilla is owned by Private; founder Camilla Franks, with Tattarang holding a minority stake. It was founded in 2004 in Australia and is based in Sydney, NSW, Australia.

What is Camilla's biggest challenge?

Net profit fell to A$444,522 in FY2025 and the AFR reported it must repay at least A$5.4M in taxes and penalties and restate its accounts over United States sales duty issues.

Key facts

BrandCamilla
Company / ownerPrivate; founder Camilla Franks, with Tattarang holding a minority stake
HeadquartersSydney, NSW, Australia
Founded2004
Founder(s)Camilla Franks
Latest revenueA$138.15M revenue (FY2025), as per company filings
SectorFashion & Apparel
Country of originAustralia

Sources

  • Financial accounts lodged with the regulator (ASIC or the New Zealand Companies Office) or published by the company
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.