Australia & New Zealand's Most Trusted D2C Brands 2026 › MAS
#43 of 100 – Insurance

MAS

Mutual insurer with 65,876 members that says it serves New Zealand professionals and sells cover through its own MAS Advisers and its myMAS online platform (the annual report does not set out who may join, and mentions a trial of the comparison site Quashed).

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 86/100
MAS ranked #43 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score77.62out of 100
ANZ D2C rank#43 of 100
HeadquartersWellington, New Zealand
FoundedNot published
Latest revenueNZ$234.3M insurance revenue (FY2026, year ended 31 Mar 2026)
Trust pillar86/100

The MAS story

MAS says it was founded by doctors more than 100 years ago. It is a mutual owned by its members, not shareholders. It is one of 16 Insurance brands in this year's ranking, where it places #7.

Why people trust MAS

It is owned by its members rather than shareholders, and it reported a NZ$73.1M profit in FY2026.

The watch-out

With 65,876 members it is a small insurer, and its member count cannot be compared with earlier years after a change of definition in December 2025.

Why MAS ranks #43

Strongest of the four trust-led pillars

Consumer Trust & Sentiment, scored 86 out of 100.

Room to grow

Brand Recall, scored 60 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. MAS scores 77.62 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
86
Brand Recall (18%)
60
Brand Positioning (15%)
80
Brand Love (15%)
78
Product, Innovation & Delivery (10%)
80
Digital & Financial Soundness (6%)
72
Governance & ESG (4%)
82

Versus its nearest rivals

41CamillaFashion · 78.0042SmigglePets · 77.9843MASInsurance · 77.6244ZipFinancial Services · 77.5045nibInsurance · 77.30

Questions people ask

What rank is MAS in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

MAS ranks #43 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 77.62 out of 100.

Why is MAS trusted?

It is owned by its members rather than shareholders, and it reported a NZ$73.1M profit in FY2026.

What is MAS's revenue?

NZ$234.3M insurance revenue (FY2026, year ended 31 Mar 2026), as per company filings.

Who owns MAS?

MAS is owned by Member-owned mutual (Medical Assurance Society New Zealand). It began in New Zealand and is based in Wellington, New Zealand.

What is MAS's biggest challenge?

With 65,876 members it is a small insurer, and its member count cannot be compared with earlier years after a change of definition in December 2025.

Key facts

BrandMAS
Company / ownerMember-owned mutual (Medical Assurance Society New Zealand)
HeadquartersWellington, New Zealand
FoundedNot listed in our verified sources
Founder(s)Not listed in our verified sources
Latest revenueNZ$234.3M insurance revenue (FY2026, year ended 31 Mar 2026), as per company filings
SectorInsurance
Country of originNew Zealand

Sources

  • Financial accounts lodged with the regulator (ASIC or the New Zealand Companies Office) or published by the company
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Contact us: consulting@wcrcint.com

Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.