The Carma story
Carma was founded in Australia in 2021 by Yosuke Hall and Lachlan MacGregor and is owned today by Public (ASX: CMA), Carma Ltd. It is one of 12 Mobility & Auto brands in this year's ranking, where it places #9.
Why people trust Carma
Buyers get a 7-day return policy, and the NRMA has named it its preferred used car dealership.
The watch-out
It lost A$49.6M after tax in FY2026, used A$46.7M of operating cash and does not expect positive EBITDA until before the end of calendar 2027.
Why Carma ranks #68
Consumer Trust & Sentiment, scored 80 out of 100.
Brand Recall, scored 60 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Carma scores 73.94 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Carma in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
Carma ranks #68 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 73.94 out of 100.
Why is Carma trusted?
Buyers get a 7-day return policy, and the NRMA has named it its preferred used car dealership.
What is Carma's revenue?
A$113.8M revenue (FY2026, year ended 30 Jun 2026), as per company filings.
Who owns Carma?
Carma is owned by Public (ASX: CMA), Carma Ltd. It was founded in 2021 in Australia and is based in Sydney, NSW, Australia.
What is Carma's biggest challenge?
It lost A$49.6M after tax in FY2026, used A$46.7M of operating cash and does not expect positive EBITDA until before the end of calendar 2027.
Key facts
| Brand | Carma |
|---|---|
| Company / owner | Public (ASX: CMA), Carma Ltd |
| Headquarters | Sydney, NSW, Australia |
| Founded | 2021 |
| Founder(s) | Yosuke Hall and Lachlan MacGregor |
| Latest revenue | A$113.8M revenue (FY2026, year ended 30 Jun 2026), as per company filings |
| Sector | Mobility & Auto |
| Country of origin | Australia |
Sources
- Annual report and results announcements lodged with the ASX
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data