Australia & New Zealand's Most Trusted D2C Brands 2026 › Jetstar
#66 of 100 – Mobility & Auto

Jetstar

Jetstar is the low-fares airline of Qantas and takes bookings on jetstar.com.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 66/100
Jetstar ranked #66 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score74.16out of 100
ANZ D2C rank#66 of 100
HeadquartersMelbourne, VIC, Australia
Founded2004
Latest revenueA$6.0B revenue, Jetstar Group segment (FY2026, year ended Jun 2026)
Trust pillar66/100

The Jetstar story

Jetstar was launched by Qantas in 2004 as its low-fares airline and is wholly owned by Qantas Airways Ltd (ASX: QAN). It is one of 12 Mobility & Auto brands in this year's ranking, where it places #8.

Why people trust Jetstar

It is wholly owned by Qantas and the Jetstar Group reported A$723M underlying EBIT in FY2026.

The watch-out

Qantas does not publish what share of Jetstar bookings is made direct, underlying earnings fell 6% in FY2026 and Jetstar Asia closed in July 2025.

Why Jetstar ranks #66

Strongest of the four trust-led pillars

Brand Recall, scored 94 out of 100.

Room to grow

Brand Love, scored 62 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Jetstar scores 74.16 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
66
Brand Recall (18%)
94
Brand Positioning (15%)
78
Brand Love (15%)
62
Product, Innovation & Delivery (10%)
70
Digital & Financial Soundness (6%)
86
Governance & ESG (4%)
74

Versus its nearest rivals

64Farmers PickFood · 74.2465CBHSInsurance · 74.1666JetstarMobility · 74.1667Raiz InvestFinancial Services · 74.1468CarmaMobility · 73.94

Questions people ask

What rank is Jetstar in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

Jetstar ranks #66 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 74.16 out of 100.

Why is Jetstar trusted?

It is wholly owned by Qantas and the Jetstar Group reported A$723M underlying EBIT in FY2026.

What is Jetstar's revenue?

A$6.0B revenue, Jetstar Group segment (FY2026, year ended Jun 2026), as per company filings.

Who owns Jetstar?

Jetstar is owned by Qantas Airways Ltd (ASX: QAN). It was founded in 2004 in Australia and is based in Melbourne, VIC, Australia.

What is Jetstar's biggest challenge?

Qantas does not publish what share of Jetstar bookings is made direct, underlying earnings fell 6% in FY2026 and Jetstar Asia closed in July 2025.

Key facts

BrandJetstar
Company / ownerQantas Airways Ltd (ASX: QAN)
HeadquartersMelbourne, VIC, Australia
Founded2004
Founder(s)Not listed in our verified sources
Latest revenueA$6.0B revenue, Jetstar Group segment (FY2026, year ended Jun 2026), as per company filings
SectorMobility & Auto
Country of originAustralia

Sources

  • Annual report and results announcements lodged with the ASX by the parent company
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.