The CBHS story
CBHS was founded in Australia in 1951 and is owned today by Not-for-profit, member-owned company limited by guarantee (CBHS Health Fund Ltd). It is one of 16 Insurance brands in this year's ranking, where it places #14.
Why people trust CBHS
It describes itself as a member-owned, not-for-profit health fund and marked its 75th year in 2026.
The watch-out
Membership is restricted to people with a Commonwealth Bank connection, and the number of people insured fell to 261,658 from 271,126 in a year when its CBHS Corporate arm ceased trading.
Why CBHS ranks #65
Consumer Trust & Sentiment, scored 84 out of 100.
Brand Recall, scored 52 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. CBHS scores 74.16 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is CBHS in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
CBHS ranks #65 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 74.16 out of 100.
Why is CBHS trusted?
It describes itself as a member-owned, not-for-profit health fund and marked its 75th year in 2026.
What is CBHS's revenue?
A$627.3M insurance revenue (FY2026, year ended 30 Jun 2026), as per company filings.
Who owns CBHS?
CBHS is owned by Not-for-profit, member-owned company limited by guarantee (CBHS Health Fund Ltd). It was founded in 1951 in Australia and is based in Sydney, NSW, Australia.
What is CBHS's biggest challenge?
Membership is restricted to people with a Commonwealth Bank connection, and the number of people insured fell to 261,658 from 271,126 in a year when its CBHS Corporate arm ceased trading.
Key facts
| Brand | CBHS |
|---|---|
| Company / owner | Not-for-profit, member-owned company limited by guarantee (CBHS Health Fund Ltd) |
| Headquarters | Sydney, NSW, Australia |
| Founded | 1951 |
| Founder(s) | Not listed in our verified sources |
| Latest revenue | A$627.3M insurance revenue (FY2026, year ended 30 Jun 2026), as per company filings |
| Sector | Insurance |
| Country of origin | Australia |
Sources
- Financial accounts lodged with the regulator (ASIC or the New Zealand Companies Office) or published by the company
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data