The Defence Health story
Defence Health was founded in Australia in 1953 and is owned today by Not-for-profit company limited by guarantee (Defence Health Ltd). It is one of 16 Insurance brands in this year's ranking, where it places #9.
Why people trust Defence Health
It says it has no shareholders and no borrowings.
The watch-out
Only people with a Defence connection and their families can join, and policies in force slipped to 141,778 in FY2026 from 141,910.
Why Defence Health ranks #46
Consumer Trust & Sentiment, scored 86 out of 100.
Brand Recall, scored 56 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Defence Health scores 77.12 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Defence Health in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
Defence Health ranks #46 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 77.12 out of 100.
Why is Defence Health trusted?
It says it has no shareholders and no borrowings.
What is Defence Health's revenue?
A$708.2M premium revenue (FY2026, year ended 30 Jun 2026), as per company filings.
Who owns Defence Health?
Defence Health is owned by Not-for-profit company limited by guarantee (Defence Health Ltd). It was founded in 1953 in Australia and is based in Melbourne, VIC, Australia.
What is Defence Health's biggest challenge?
Only people with a Defence connection and their families can join, and policies in force slipped to 141,778 in FY2026 from 141,910.
Key facts
| Brand | Defence Health |
|---|---|
| Company / owner | Not-for-profit company limited by guarantee (Defence Health Ltd) |
| Headquarters | Melbourne, VIC, Australia |
| Founded | 1953 |
| Founder(s) | Not listed in our verified sources |
| Latest revenue | A$708.2M premium revenue (FY2026, year ended 30 Jun 2026), as per company filings |
| Sector | Insurance |
| Country of origin | Australia |
Sources
- Financial accounts lodged with the regulator (ASIC or the New Zealand Companies Office) or published by the company
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data