The nib story
nib was founded in Australia in 1952 by workers at the BHP Newcastle Steelworks and is owned today by Public (ASX: NHF), nib holdings Ltd. It is one of 16 Insurance brands in this year's ranking, where it places #8.
Why people trust nib
It has operated since 1952, was the first private health fund to list on the ASX in 2007 and grew its Australian resident policyholders 1.9% in FY2026.
The watch-out
Net profit fell 5.9% to A$186.9M in FY2026 and profit from its core Australian residents business fell 9.6% on higher risk equalisation and rebate costs.
Why nib ranks #45
Brand Recall, scored 84 out of 100.
Brand Love, scored 68 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. nib scores 77.30 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is nib in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
nib ranks #45 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 77.30 out of 100.
Why is nib trusted?
It has operated since 1952, was the first private health fund to list on the ASX in 2007 and grew its Australian resident policyholders 1.9% in FY2026.
What is nib's revenue?
A$3.81B group revenue (FY2026, year ended 30 Jun 2026), as per company filings.
Who owns nib?
nib is owned by Public (ASX: NHF), nib holdings Ltd. It was founded in 1952 in Australia and is based in Newcastle, NSW, Australia.
What is nib's biggest challenge?
Net profit fell 5.9% to A$186.9M in FY2026 and profit from its core Australian residents business fell 9.6% on higher risk equalisation and rebate costs.
Key facts
| Brand | nib |
|---|---|
| Company / owner | Public (ASX: NHF), nib holdings Ltd |
| Headquarters | Newcastle, NSW, Australia |
| Founded | 1952 |
| Founder(s) | workers at the BHP Newcastle Steelworks |
| Latest revenue | A$3.81B group revenue (FY2026, year ended 30 Jun 2026), as per company filings |
| Sector | Insurance |
| Country of origin | Australia |
Sources
- Annual report and results announcements lodged with the ASX
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data