Australia & New Zealand's Most Trusted D2C Brands 2026 › Focus on Furniture
#89 of 100 – Home & Living

Focus on Furniture

Furniture retailer that sells through its own showrooms in Victoria, NSW, Queensland, the ACT and Adelaide and its website (it had 23 stores when Adairs agreed to buy it in 2021); Adairs says each of its brands is design-led, sources its own products and retails through owned or controlled channels.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 72/100
Focus on Furniture ranked #89 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score68.64out of 100
ANZ D2C rank#89 of 100
HeadquartersMelbourne, VIC, Australia
FoundedNot published
Latest revenueA$111.3M sales (FY2026, 52 weeks ended 28 Jun 2026)
Trust pillar72/100

The Focus on Furniture story

Focus on Furniture is a furniture chain that Adairs Ltd (ASX: ADH) agreed to buy in November 2021. It is one of 10 Home & Living brands in this year's ranking, where it places #9.

Why people trust Focus on Furniture

It is part of ASX-listed Adairs, which says the brand sources and procures its own products.

The watch-out

Sales fell 5.6% and underlying EBIT fell 67.6% to A$3.8M in FY2026, a year in which its previous executive team left the business.

Why Focus on Furniture ranks #89

Strongest of the four trust-led pillars

Consumer Trust & Sentiment, scored 72 out of 100.

Room to grow

Brand Recall, scored 62 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Focus on Furniture scores 68.64 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
72
Brand Recall (18%)
62
Brand Positioning (15%)
70
Brand Love (15%)
66
Product, Innovation & Delivery (10%)
72
Digital & Financial Soundness (6%)
66
Governance & ESG (4%)
72

Versus its nearest rivals

87Perfect StrangerFashion · 69.1688TMC Fine JewellersJewellery · 68.6489Focus on FurnitureHome · 68.6490UmallFood · 68.5691WisrFinancial Services · 68.16

Questions people ask

What rank is Focus on Furniture in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

Focus on Furniture ranks #89 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 68.64 out of 100.

Why is Focus on Furniture trusted?

It is part of ASX-listed Adairs, which says the brand sources and procures its own products.

What is Focus on Furniture's revenue?

A$111.3M sales (FY2026, 52 weeks ended 28 Jun 2026), as per company filings.

Who owns Focus on Furniture?

Focus on Furniture is owned by Adairs Ltd (ASX: ADH). It began in Australia and is based in Melbourne, VIC, Australia.

What is Focus on Furniture's biggest challenge?

Sales fell 5.6% and underlying EBIT fell 67.6% to A$3.8M in FY2026, a year in which its previous executive team left the business.

Key facts

BrandFocus on Furniture
Company / ownerAdairs Ltd (ASX: ADH)
HeadquartersMelbourne, VIC, Australia
FoundedNot listed in our verified sources
Founder(s)Not listed in our verified sources
Latest revenueA$111.3M sales (FY2026, 52 weeks ended 28 Jun 2026), as per company filings
SectorHome & Living
Country of originAustralia

Sources

  • Annual report and results announcements lodged with the ASX by the parent company
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.