The Wisr story
Wisr began as the lender DirectMoney, founded by David Doust, which listed on the ASX in 2015 and took the Wisr name in March 2018. It is one of 9 Financial Services brands in this year's ranking, where it places #8.
Why people trust Wisr
Its lending arm Wisr Finance Pty Ltd holds Australian Credit Licence No. 458572 and is wholly owned by ASX-listed Wisr Limited, which lodged its FY2026 results with the exchange on 26 Aug 2026.
The watch-out
Wisr does not publish how much of its lending is made direct to borrowers, and it also lends through a panel of more than 13,500 brokers, so the direct share cannot be checked.
Why Wisr ranks #91
Consumer Trust & Sentiment, scored 74 out of 100.
Brand Recall, scored 50 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Wisr scores 68.16 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Wisr in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
Wisr ranks #91 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 68.16 out of 100.
Why is Wisr trusted?
Its lending arm Wisr Finance Pty Ltd holds Australian Credit Licence No. 458572 and is wholly owned by ASX-listed Wisr Limited, which lodged its FY2026 results with the exchange on 26 Aug 2026.
What is Wisr's revenue?
A$108.8M revenue (FY2026, year ended 30 Jun 2026), as per company filings.
Who owns Wisr?
Wisr is owned by Public (ASX: WZR), Wisr Ltd. It began in Australia and is based in Sydney, NSW, Australia.
What is Wisr's biggest challenge?
Wisr does not publish how much of its lending is made direct to borrowers, and it also lends through a panel of more than 13,500 brokers, so the direct share cannot be checked.
Key facts
| Brand | Wisr |
|---|---|
| Company / owner | Public (ASX: WZR), Wisr Ltd |
| Headquarters | Sydney, NSW, Australia |
| Founded | Not listed in our verified sources |
| Founder(s) | David Doust |
| Latest revenue | A$108.8M revenue (FY2026, year ended 30 Jun 2026), as per company filings |
| Sector | Financial Services |
| Country of origin | Australia |
Sources
- Annual report and results announcements lodged with the ASX
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data