Australia & New Zealand's Most Trusted D2C Brands 2026 › Forest Super Foods
#92 of 100 – Health & Wellness

Forest Super Foods

Forest Super Foods (now trading as Forest) sells its own mushroom, herb and superfood powders and capsules direct to customers through its online store, including a subscribe and save option, with wholesale handled only by enquiry.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 78/100
Forest Super Foods ranked #92 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score67.32out of 100
ANZ D2C rank#92 of 100
HeadquartersBayswater, VIC, Australia
Founded2012
Latest revenueA$9.1M revenue (FY2026)
Trust pillar78/100

The Forest Super Foods story

Forest Super Foods was founded in Australia in 2012 by Justin Snyder and is owned today by Private, founder-led. It is one of 2 Health & Wellness brands in this year's ranking, where it places #2.

Why people trust Forest Super Foods

SmartCompany reports that it publishes independent product test results, has more than 10,000 customer reviews and says more than half of its customers buy again.

The watch-out

It is small and its growth is modest (17% on the Smart50 measure), and it plans to add wholesale and practitioner channels to a business built on direct sales.

Why Forest Super Foods ranks #92

Strongest of the four trust-led pillars

Consumer Trust & Sentiment, scored 78 out of 100.

Room to grow

Brand Recall, scored 34 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Forest Super Foods scores 67.32 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
78
Brand Recall (18%)
34
Brand Positioning (15%)
76
Brand Love (15%)
76
Product, Innovation & Delivery (10%)
78
Digital & Financial Soundness (6%)
54
Governance & ESG (4%)
60

Versus its nearest rivals

90UmallFood · 68.5691WisrFinancial Services · 68.1692Forest Super FoodsHealth · 67.3293DélidoorFood · 67.0694Teeny Tiny HomesHome · 66.54

Questions people ask

What rank is Forest Super Foods in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

Forest Super Foods ranks #92 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 67.32 out of 100.

Why is Forest Super Foods trusted?

SmartCompany reports that it publishes independent product test results, has more than 10,000 customer reviews and says more than half of its customers buy again.

What is Forest Super Foods's revenue?

A$9.1M revenue (FY2026), as stated by the company.

Who owns Forest Super Foods?

Forest Super Foods is owned by Private, founder-led. It was founded in 2012 in Australia and is based in Bayswater, VIC, Australia.

What is Forest Super Foods's biggest challenge?

It is small and its growth is modest (17% on the Smart50 measure), and it plans to add wholesale and practitioner channels to a business built on direct sales.

Key facts

BrandForest Super Foods
Company / ownerPrivate, founder-led
HeadquartersBayswater, VIC, Australia
Founded2012
Founder(s)Justin Snyder
Latest revenueA$9.1M revenue (FY2026), as stated by the company
SectorHealth & Wellness
Country of originAustralia

Sources

  • Revenue figure published by the company in its own announcements
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.