The Frasé Skin story
Frasé Skin was founded in Australia in 2020 by Beau London and Zachary London and is owned today by Private, founder-led, with shareholders from an equity crowdfunding raise. It is one of 3 Beauty & Personal Care brands in this year's ranking, where it places #2.
Why people trust Frasé Skin
Its site shows a 4.9 out of 5 rating from more than 2,400 verified reviews and says it has served more than 40,000 customers.
The watch-out
It is very small, with four staff and about A$3M in revenue, and it is now chasing supermarket distribution, which would move it away from selling direct.
Why Frasé Skin ranks #95
Consumer Trust & Sentiment, scored 78 out of 100.
Brand Recall, scored 28 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Frasé Skin scores 65.48 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Frasé Skin in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
Frasé Skin ranks #95 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 65.48 out of 100.
Why is Frasé Skin trusted?
Its site shows a 4.9 out of 5 rating from more than 2,400 verified reviews and says it has served more than 40,000 customers.
What is Frasé Skin's revenue?
A$3.2M revenue (FY2026), as stated by the company.
Who owns Frasé Skin?
Frasé Skin is owned by Private, founder-led, with shareholders from an equity crowdfunding raise. It was founded in 2020 in Australia and is based in Newcastle West, NSW, Australia.
What is Frasé Skin's biggest challenge?
It is very small, with four staff and about A$3M in revenue, and it is now chasing supermarket distribution, which would move it away from selling direct.
Key facts
| Brand | Frasé Skin |
|---|---|
| Company / owner | Private, founder-led, with shareholders from an equity crowdfunding raise |
| Headquarters | Newcastle West, NSW, Australia |
| Founded | 2020 |
| Founder(s) | Beau London and Zachary London |
| Latest revenue | A$3.2M revenue (FY2026), as stated by the company |
| Sector | Beauty & Personal Care |
| Country of origin | Australia |
Sources
- Revenue figure published by the company in its own announcements
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data