Australia & New Zealand's Most Trusted D2C Brands 2026 › betr
#96 of 100 – Tech & Subscriptions

betr

An online-only wagering operator that takes bets straight from Australian customers on its own technology platform; its corporate site calls it the only pure-play digital wagering operator listed on the ASX, focused solely on the Australian market.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 62/100
betr ranked #96 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score65.34out of 100
ANZ D2C rank#96 of 100
HeadquartersSydney, NSW, Australia
Founded2022
Latest revenueA$143.8M revenue (FY2026, year ended Jun 2026)
Trust pillar62/100

The betr story

The betr brand launched in 2022 and combined with BlueBet, the bookmaker founded by Michael Sullivan, in July 2024. It is listed today as betr Entertainment Ltd (ASX: BBT), with Matthew Tripp as executive chairman. It is one of 8 Tech & Subscriptions brands in this year's ranking, where it places #8.

Why people trust betr

It is listed on the ASX, publishes its results there, and its board includes executive chairman Matthew Tripp and BlueBet founder Michael Sullivan, both long-time Australian wagering operators.

The watch-out

It reported a A$40.1M loss after tax in FY2026, including a A$19.0M fair value loss on an equity investment.

Why betr ranks #96

Strongest of the four trust-led pillars

Brand Positioning, scored 70 out of 100.

Room to grow

Brand Love, scored 60 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. betr scores 65.34 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
62
Brand Recall (18%)
66
Brand Positioning (15%)
70
Brand Love (15%)
60
Product, Innovation & Delivery (10%)
72
Digital & Financial Soundness (6%)
74
Governance & ESG (4%)
62

Versus its nearest rivals

94Teeny Tiny HomesHome · 66.5495Frasé SkinBeauty · 65.4896betrTech · 65.3497CettireFashion · 65.2898KarmoMobility · 64.82

Questions people ask

What rank is betr in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

betr ranks #96 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 65.34 out of 100.

Why is betr trusted?

It is listed on the ASX, publishes its results there, and its board includes executive chairman Matthew Tripp and BlueBet founder Michael Sullivan, both long-time Australian wagering operators.

What is betr's revenue?

A$143.8M revenue (FY2026, year ended Jun 2026), as per company filings.

Who owns betr?

betr is owned by Public (ASX: BBT), betr Entertainment Ltd. It was founded in 2022 in Australia and is based in Sydney, NSW, Australia.

What is betr's biggest challenge?

It reported a A$40.1M loss after tax in FY2026, including a A$19.0M fair value loss on an equity investment.

Key facts

Brandbetr
Company / ownerPublic (ASX: BBT), betr Entertainment Ltd
HeadquartersSydney, NSW, Australia
Founded2022
Founder(s)Matthew Tripp and Michael Sullivan
Latest revenueA$143.8M revenue (FY2026, year ended Jun 2026), as per company filings
SectorTech & Subscriptions
Country of originAustralia

Sources

  • Annual report and results announcements lodged with the ASX
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.