Australia & New Zealand's Most Trusted D2C Brands 2026 › Lovisa
#32 of 100 – Jewellery & Eyewear

Lovisa

Fast-fashion jewellery brand that sells through 1,136 Lovisa stores worldwide (end of FY2026).

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 74/100
Lovisa ranked #32 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score79.70out of 100
ANZ D2C rank#32 of 100
HeadquartersMelbourne, VIC, Australia
Founded2010
Latest revenueA$938.8M revenue (FY2026, year ended June 2026)
Trust pillar74/100

The Lovisa story

Lovisa was founded in Australia in 2010 by Brett Blundy and Shane Fallscheer and is owned today by Public (ASX: LOV), Lovisa Holdings Ltd. It is one of 4 Jewellery & Eyewear brands in this year's ranking, where it places #1.

Why people trust Lovisa

Demand has kept growing: revenue rose 17.6% in FY2026 and the chain went from 1,031 to 1,136 stores.

The watch-out

A class action lodged in January 2025 by more than 300 former Australian staff alleges underpayment and a hostile workplace, and a 2021 New Zealand investigation led to NZ$153,190 in wage arrears being paid.

Why Lovisa ranks #32

Strongest of the four trust-led pillars

Brand Positioning, scored 86 out of 100.

Room to grow

Consumer Trust & Sentiment, scored 74 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Lovisa scores 79.70 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
74
Brand Recall (18%)
84
Brand Positioning (15%)
86
Brand Love (15%)
80
Product, Innovation & Delivery (10%)
78
Digital & Financial Soundness (6%)
90
Governance & ESG (4%)
70

Versus its nearest rivals

30RACTMobility · 80.3031Beacon LightingHome · 79.8232LovisaJewellery · 79.7033My Food BagFood · 79.2434AdairsHome · 79.04

Questions people ask

What rank is Lovisa in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

Lovisa ranks #32 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 79.70 out of 100.

Why is Lovisa trusted?

Demand has kept growing: revenue rose 17.6% in FY2026 and the chain went from 1,031 to 1,136 stores.

What is Lovisa's revenue?

A$938.8M revenue (FY2026, year ended June 2026), as per company filings.

Who owns Lovisa?

Lovisa is owned by Public (ASX: LOV), Lovisa Holdings Ltd. It was founded in 2010 in Australia and is based in Melbourne, VIC, Australia.

What is Lovisa's biggest challenge?

A class action lodged in January 2025 by more than 300 former Australian staff alleges underpayment and a hostile workplace, and a 2021 New Zealand investigation led to NZ$153,190 in wage arrears being paid.

Key facts

BrandLovisa
Company / ownerPublic (ASX: LOV), Lovisa Holdings Ltd
HeadquartersMelbourne, VIC, Australia
Founded2010
Founder(s)Brett Blundy and Shane Fallscheer
Latest revenueA$938.8M revenue (FY2026, year ended June 2026), as per company filings
SectorJewellery & Eyewear
Country of originAustralia

Sources

  • Annual report and results announcements lodged with the ASX
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.