The Beacon Lighting story
Beacon Lighting grew from a single lighting store in Prahran, Melbourne, opened in 1967 and bought by Ian Robinson in 1975. It is listed today as Beacon Lighting Group Ltd (ASX: BLX). It is one of 10 Home & Living brands in this year's ranking, where it places #3.
Why people trust Beacon Lighting
It has traded since 1967 and most of what it sells is its own Australian-designed range that shoppers cannot buy elsewhere.
The watch-out
Retail online sales are only 13.1% of store sales and the company is leaning on trade customers for growth, aiming for trade to reach half of relevant sales by 2028.
Why Beacon Lighting ranks #31
Consumer Trust & Sentiment, scored 82 out of 100.
Brand Love, scored 74 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Beacon Lighting scores 79.82 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Beacon Lighting in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
Beacon Lighting ranks #31 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 79.82 out of 100.
Why is Beacon Lighting trusted?
It has traded since 1967 and most of what it sells is its own Australian-designed range that shoppers cannot buy elsewhere.
What is Beacon Lighting's revenue?
A$340.0M sales (FY2026, 52 weeks ended 28 Jun 2026), as per company filings.
Who owns Beacon Lighting?
Beacon Lighting is owned by Public (ASX: BLX), Beacon Lighting Group Ltd. It was founded in 1967 in Australia and is based in Melbourne, VIC, Australia.
What is Beacon Lighting's biggest challenge?
Retail online sales are only 13.1% of store sales and the company is leaning on trade customers for growth, aiming for trade to reach half of relevant sales by 2028.
Key facts
| Brand | Beacon Lighting |
|---|---|
| Company / owner | Public (ASX: BLX), Beacon Lighting Group Ltd |
| Headquarters | Melbourne, VIC, Australia |
| Founded | 1967 |
| Founder(s) | Not listed in our verified sources |
| Latest revenue | A$340.0M sales (FY2026, 52 weeks ended 28 Jun 2026), as per company filings |
| Sector | Home & Living |
| Country of origin | Australia |
Sources
- Annual report and results announcements lodged with the ASX
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data