Australia & New Zealand's Most Trusted D2C Brands 2026 › LSKD
#29 of 100 – Fashion & Apparel

LSKD

Activewear brand, founded as Loosekid Industries, that sells its own label direct through its website and 35 own stores in Australia, New Zealand and the US after it stopped selling through other retailers in 2018.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 82/100
LSKD ranked #29 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score80.84out of 100
ANZ D2C rank#29 of 100
HeadquartersLogan, QLD, Australia
Founded2002
Latest revenuemore than A$200M net sales (FY2026, as stated by the company)
Trust pillar82/100

The LSKD story

LSKD was founded in Australia in 2002 by Jason Daniel and is owned today by Private. It is one of 20 Fashion & Apparel brands in this year's ranking, where it places #6.

Why people trust LSKD

It is still led by its founder from its head office in Logan and has sold only through its own channels since 2018.

The watch-out

It only moved into physical stores in 2022 and has opened 35 in about five years, and it does not publish audited accounts.

Why LSKD ranks #29

Strongest of the four trust-led pillars

Brand Positioning, scored 86 out of 100.

Room to grow

Brand Recall, scored 74 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. LSKD scores 80.84 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
82
Brand Recall (18%)
74
Brand Positioning (15%)
86
Brand Love (15%)
86
Product, Innovation & Delivery (10%)
80
Digital & Financial Soundness (6%)
82
Governance & ESG (4%)
64

Versus its nearest rivals

27BellroyFashion · 81.4028MilfordFinancial Services · 81.3629LSKDFashion · 80.8430RACTMobility · 80.3031Beacon LightingHome · 79.82

Questions people ask

What rank is LSKD in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

LSKD ranks #29 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 80.84 out of 100.

Why is LSKD trusted?

It is still led by its founder from its head office in Logan and has sold only through its own channels since 2018.

What is LSKD's revenue?

more than A$200M net sales (FY2026, as stated by the company), as stated by the company.

Who owns LSKD?

LSKD is owned by Private. It was founded in 2002 in Australia and is based in Logan, QLD, Australia.

What is LSKD's biggest challenge?

It only moved into physical stores in 2022 and has opened 35 in about five years, and it does not publish audited accounts.

Key facts

BrandLSKD
Company / ownerPrivate
HeadquartersLogan, QLD, Australia
Founded2002
Founder(s)Jason Daniel
Latest revenuemore than A$200M net sales (FY2026, as stated by the company), as stated by the company
SectorFashion & Apparel
Country of originAustralia

Sources

  • Revenue figure published by the company in its own announcements
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.