The Mobile Tyre Shop story
Mobile Tyre Shop was founded in Australia in 2012 by Travis Osborne and is owned today by Private; chairman David Williams is a major shareholder and Sailun holds a minority 11.09%. It is one of 12 Mobility & Auto brands in this year's ranking, where it places #11.
Why people trust Mobile Tyre Shop
SmartCompany's Smart50 listing describes it as Australia's largest mobile fitment company, and its own site shows a 4.9-star average rating.
The watch-out
A tyre maker (Sailun) is now a shareholder, which could raise questions about how independent its tyre range is, and the business is still small at under A$30M revenue.
Why Mobile Tyre Shop ranks #81
Consumer Trust & Sentiment, scored 82 out of 100.
Brand Recall, scored 44 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Mobile Tyre Shop scores 71.12 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Mobile Tyre Shop in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
Mobile Tyre Shop ranks #81 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 71.12 out of 100.
Why is Mobile Tyre Shop trusted?
SmartCompany's Smart50 listing describes it as Australia's largest mobile fitment company, and its own site shows a 4.9-star average rating.
What is Mobile Tyre Shop's revenue?
A$26.8M revenue (FY2025), as stated by the company.
Who owns Mobile Tyre Shop?
Mobile Tyre Shop is owned by Private; chairman David Williams is a major shareholder and Sailun holds a minority 11.09%. It was founded in 2012 in Australia and is based in Keysborough, VIC, Australia.
What is Mobile Tyre Shop's biggest challenge?
A tyre maker (Sailun) is now a shareholder, which could raise questions about how independent its tyre range is, and the business is still small at under A$30M revenue.
Key facts
| Brand | Mobile Tyre Shop |
|---|---|
| Company / owner | Private; chairman David Williams is a major shareholder and Sailun holds a minority 11.09% |
| Headquarters | Keysborough, VIC, Australia |
| Founded | 2012 |
| Founder(s) | Travis Osborne |
| Latest revenue | A$26.8M revenue (FY2025), as stated by the company |
| Sector | Mobility & Auto |
| Country of origin | Australia |
Sources
- Revenue figure published by the company in its own announcements
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data