Australia & New Zealand's Most Trusted D2C Brands 2026 › Viva Leisure
#79 of 100 – Health & Wellness

Viva Leisure

Gym group that sells memberships directly to consumers at 204 company-owned clubs under brands such as Club Lime, which brought in A$208.2M of FY2026 revenue, and also franchises 330 Plus Fitness and other locations (franchise revenue A$9.0M).

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 72/100
Viva Leisure ranked #79 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score71.36out of 100
ANZ D2C rank#79 of 100
HeadquartersCanberra, ACT, Australia
Founded2004
Latest revenueA$237.1M revenue (FY2026, year ended 30 Jun 2026)
Trust pillar72/100

The Viva Leisure story

Viva Leisure was founded in Australia in 2004 by Harry Konstantinou and co-founders and is owned today by Public (ASX: VVA), Viva Leisure Ltd. It is one of 2 Health & Wellness brands in this year's ranking, where it places #1.

Why people trust Viva Leisure

It is still led by its co-founder and had 694,243 members across its network at the end of FY2026.

The watch-out

More of the network's members sit in franchised clubs (418,555) than in its own clubs (275,688), so much of the member experience is delivered by franchisees.

Why Viva Leisure ranks #79

Strongest of the four trust-led pillars

Brand Positioning, scored 74 out of 100.

Room to grow

Brand Recall, scored 66 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Viva Leisure scores 71.36 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
72
Brand Recall (18%)
66
Brand Positioning (15%)
74
Brand Love (15%)
70
Product, Innovation & Delivery (10%)
74
Digital & Financial Soundness (6%)
76
Governance & ESG (4%)
72

Versus its nearest rivals

77JaggadFashion · 71.4278SkinKandyJewellery · 71.4079Viva LeisureHealth · 71.3680CamplifyMobility · 71.1681Mobile Tyre ShopMobility · 71.12

Questions people ask

What rank is Viva Leisure in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

Viva Leisure ranks #79 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 71.36 out of 100.

Why is Viva Leisure trusted?

It is still led by its co-founder and had 694,243 members across its network at the end of FY2026.

What is Viva Leisure's revenue?

A$237.1M revenue (FY2026, year ended 30 Jun 2026), as per company filings.

Who owns Viva Leisure?

Viva Leisure is owned by Public (ASX: VVA), Viva Leisure Ltd. It was founded in 2004 in Australia and is based in Canberra, ACT, Australia.

What is Viva Leisure's biggest challenge?

More of the network's members sit in franchised clubs (418,555) than in its own clubs (275,688), so much of the member experience is delivered by franchisees.

Key facts

BrandViva Leisure
Company / ownerPublic (ASX: VVA), Viva Leisure Ltd
HeadquartersCanberra, ACT, Australia
Founded2004
Founder(s)Harry Konstantinou and co-founders
Latest revenueA$237.1M revenue (FY2026, year ended 30 Jun 2026), as per company filings
SectorHealth & Wellness
Country of originAustralia

Sources

  • Annual report and results announcements lodged with the ASX
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.