The RAC story
RAC was formed in Perth in 1905 as the Automobile Club of Western Australia. It is a mutual owned by its members. It is one of 12 Mobility & Auto brands in this year's ranking, where it places #4.
Why people trust RAC
It has more than 1.3 million members and reported a A$288M profit after tax in FY2026.
The watch-out
A proposed deal for IAG to acquire and manage 100% of its insurance underwriting business, which the ACCC opposed in December 2025 and which still needs regulatory approval, would move the bulk of its revenue outside the club.
Why RAC ranks #12
Consumer Trust & Sentiment, scored 88 out of 100.
Brand Positioning, scored 80 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. RAC scores 83.52 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is RAC in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
RAC ranks #12 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 83.52 out of 100.
Why is RAC trusted?
It has more than 1.3 million members and reported a A$288M profit after tax in FY2026.
What is RAC's revenue?
A$1,830.0M revenue (FY2026, year ended 30 Jun 2026; insurance revenue A$1,525.9M plus A$304.1M from members and customers), as per company filings.
Who owns RAC?
RAC is owned by Member-owned mutual. It was founded in 1905 in Australia and is based in Perth, WA, Australia.
What is RAC's biggest challenge?
A proposed deal for IAG to acquire and manage 100% of its insurance underwriting business, which the ACCC opposed in December 2025 and which still needs regulatory approval, would move the bulk of its revenue outside the club.
Key facts
| Brand | RAC |
|---|---|
| Company / owner | Member-owned mutual |
| Headquarters | Perth, WA, Australia |
| Founded | 1905 |
| Founder(s) | Not listed in our verified sources |
| Latest revenue | A$1,830.0M revenue (FY2026, year ended 30 Jun 2026; insurance revenue A$1,525.9M plus A$304.1M from members and customers), as per company filings |
| Sector | Mobility & Auto |
| Country of origin | Australia |
Sources
- Financial accounts lodged with the regulator (ASIC or the New Zealand Companies Office) or published by the company
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data