The RACV story
RACV was founded in Australia in 1903 by Syd Day, Henry James and James G. Coleman called the founding meeting and is owned today by Member-owned mutual. It is one of 12 Mobility & Auto brands in this year's ranking, where it places #2.
Why people trust RACV
It is a mutual with more than 2.45 million members who elect its non-executive directors.
The watch-out
Its home and motor insurance is not its own product: it is underwritten through a joint venture with Insurance Australia Group (IAG), so RACV does not fully control pricing or claims.
Why RACV ranks #8
Consumer Trust & Sentiment, scored 89 out of 100.
Brand Positioning, scored 80 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. RACV scores 84.32 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is RACV in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?
RACV ranks #8 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 84.32 out of 100.
Why is RACV trusted?
It is a mutual with more than 2.45 million members who elect its non-executive directors.
What is RACV's revenue?
A$1,056.5M operating revenue (FY2026, year ended Jun 2026), as per company filings.
Who owns RACV?
RACV is owned by Member-owned mutual. It was founded in 1903 in Australia and is based in Melbourne, VIC, Australia.
What is RACV's biggest challenge?
Its home and motor insurance is not its own product: it is underwritten through a joint venture with Insurance Australia Group (IAG), so RACV does not fully control pricing or claims.
Key facts
| Brand | RACV |
|---|---|
| Company / owner | Member-owned mutual |
| Headquarters | Melbourne, VIC, Australia |
| Founded | 1903 |
| Founder(s) | Syd Day, Henry James and James G. Coleman called the founding meeting |
| Latest revenue | A$1,056.5M operating revenue (FY2026, year ended Jun 2026), as per company filings |
| Sector | Mobility & Auto |
| Country of origin | Australia |
Sources
- Financial accounts lodged with the regulator (ASIC or the New Zealand Companies Office) or published by the company
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data