Australia & New Zealand's Most Trusted D2C Brands 2026 › Koala
#6 of 100 – Home & Living

Koala

Direct-to-consumer mattress and furniture brand selling mattresses, sofas, sofa beds and other furniture in Australia, Japan, the US and the UK.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 87/100
Koala ranked #6 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score85.31out of 100
ANZ D2C rank#6 of 100
HeadquartersSydney, NSW, Australia
Founded2015
Latest revenueA$332.3M revenue (FY2026, year ended 30 Jun 2026)
Trust pillar87/100

The Koala story

Koala was founded in Australia in 2015 by Mitch Taylor and Dany Milham and is owned today by Public (ASX: KOA), listed in 2026. It is one of 10 Home & Living brands in this year's ranking, where it places #1.

Why people trust Koala

It built its name selling a mattress in a box direct to shoppers and grew sales in every market in FY2026, with revenue up 20%.

The watch-out

It made statutory losses in FY2024 and FY2025 and spends around 20% of its revenue on marketing.

Why Koala ranks #6

Strongest of the four trust-led pillars

Brand Positioning, scored 88 out of 100.

Room to grow

Brand Love, scored 85 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Koala scores 85.31 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
87
Brand Recall (18%)
86
Brand Positioning (15%)
88
Brand Love (15%)
85
Product, Innovation & Delivery (10%)
84
Digital & Financial Soundness (6%)
78
Governance & ESG (4%)
74

Versus its nearest rivals

4AA InsuranceInsurance · 86.725Southern Cross Health SocietyInsurance · 85.346KoalaHome · 85.317Rip CurlFashion · 85.228RACVMobility · 84.32

Questions people ask

What rank is Koala in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

Koala ranks #6 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 85.31 out of 100.

Why is Koala trusted?

It built its name selling a mattress in a box direct to shoppers and grew sales in every market in FY2026, with revenue up 20%.

What is Koala's revenue?

A$332.3M revenue (FY2026, year ended 30 Jun 2026), as per company filings.

Who owns Koala?

Koala is owned by Public (ASX: KOA), listed in 2026. It was founded in 2015 in Australia and is based in Sydney, NSW, Australia.

What is Koala's biggest challenge?

It made statutory losses in FY2024 and FY2025 and spends around 20% of its revenue on marketing.

Key facts

BrandKoala
Company / ownerPublic (ASX: KOA), listed in 2026
HeadquartersSydney, NSW, Australia
Founded2015
Founder(s)Mitch Taylor and Dany Milham
Latest revenueA$332.3M revenue (FY2026, year ended 30 Jun 2026), as per company filings
SectorHome & Living
Country of originAustralia

Sources

  • Annual report and results announcements lodged with the ASX
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.