Australia & New Zealand's Most Trusted D2C Brands 2026 › Vinomofo
#57 of 100 – Food & Beverage

Vinomofo

Online wine retailer that sells curated wine deals direct to more than 100,000 active customers in Australia, New Zealand and Singapore.

By Abhimanyu Ghosh, Chairman, WCRC, with the WCRC Business Intelligence Unit · November 2026

Consumer Trust 78/100
Vinomofo ranked #57 in Australia & New Zealand's Most Trusted D2C Brands 2026 by WCRC
Trust Score75.18out of 100
ANZ D2C rank#57 of 100
HeadquartersMelbourne, VIC, Australia
Founded2011
Latest revenueA$90M turnover (FY2026, as stated by CEO Justin Dry)
Trust pillar78/100

The Vinomofo story

Vinomofo was founded in Australia in 2011 by Justin Dry and Andre Eikmeier and is owned today by Private, founder-led. It is one of 6 Food & Beverage brands in this year's ranking, where it places #2.

Why people trust Vinomofo

It says it rejects about 95 per cent of the wine it is offered, so customers buy from a range its own team has tasted and approved.

The watch-out

It pulled a planned IPO in 2021 after Covid-era customer churn, later had a loss-making year, and is still short of its A$100M revenue goal.

Why Vinomofo ranks #57

Strongest of the four trust-led pillars

Brand Positioning, scored 80 out of 100.

Room to grow

Brand Recall, scored 70 out of 100.

The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Vinomofo scores 75.18 overall.

Pillar profile

Consumer Trust & Sentiment (32%)
78
Brand Recall (18%)
70
Brand Positioning (15%)
80
Brand Love (15%)
78
Product, Innovation & Delivery (10%)
78
Digital & Financial Soundness (6%)
62
Governance & ESG (4%)
60

Versus its nearest rivals

55Oz LotteriesMarketplaces · 75.4056Step OneFashion · 75.2857VinomofoFood · 75.1858RedbubbleMarketplaces · 75.1659MedibankInsurance · 75.16

Questions people ask

What rank is Vinomofo in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026?

Vinomofo ranks #57 of 100 in WCRC's Australia & New Zealand's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 75.18 out of 100.

Why is Vinomofo trusted?

It says it rejects about 95 per cent of the wine it is offered, so customers buy from a range its own team has tasted and approved.

What is Vinomofo's revenue?

A$90M turnover (FY2026, as stated by CEO Justin Dry), as stated by the company.

Who owns Vinomofo?

Vinomofo is owned by Private, founder-led. It was founded in 2011 in Australia and is based in Melbourne, VIC, Australia.

What is Vinomofo's biggest challenge?

It pulled a planned IPO in 2021 after Covid-era customer churn, later had a loss-making year, and is still short of its A$100M revenue goal.

Key facts

BrandVinomofo
Company / ownerPrivate, founder-led
HeadquartersMelbourne, VIC, Australia
Founded2011
Founder(s)Justin Dry and Andre Eikmeier
Latest revenueA$90M turnover (FY2026, as stated by CEO Justin Dry), as stated by the company
SectorFood & Beverage
Country of originAustralia

Sources

  • Revenue figure published by the company in its own announcements
  • Company website, official announcements and press releases
  • Published interviews and statements by the founders and leadership
  • WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data
Want the full picture? For the detailed methodology, a brand's full assessment report, or the other factors behind a score, contact the WCRC Business Intelligence Unit at consulting@wcrcint.com.
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Disclaimer
  1. Who was considered. Only brands whose owners publish financial results, or that have publicly stated their own revenue, were considered. Brands that do not publish revenue have not been assessed or ranked. Not being on this list says nothing about a brand's quality.
  2. Eligibility. Ranked brands were founded in Australia or New Zealand, are controlled there today, and sell mainly direct to consumers: online, by app, by phone or mail order, or through their own stores under their own label. The rules are applied as of November 2026.
  3. Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand.
  4. Not advice. Nothing on this site is investment, financial, insurance, medical, legal or purchasing advice. Do not rely on it to make decisions of that kind.
  5. Scores. WCRC D2C Trust Scores are provisional assessments by the WCRC Business Intelligence Unit at the time of research. They are opinions, not measurements, and may be revised.
  6. Revenue and facts. Revenue is shown as lodged with the ASX or NZX, with ASIC or the New Zealand Companies Office, or published in company results, or, where marked, as stated by the company itself. Figures are in Australian or New Zealand dollars unless noted, and are not converted. Some figures are for a parent company segment, as noted. WCRC has not audited any figure. Facts are checked twice against public sources, but errors are possible.
  7. Trademarks. Brand names, logos and trademarks belong to their owners. Their use here is for identification only and does not imply any affiliation with or endorsement by WCRC.
  8. Use of the badge. Ranked brands may use the WCRC badge only as provided, linked to their page, and unaltered. Any other use of the WCRC name, badge or data needs WCRC's written permission.
  9. Rights and AI. © 2026 WCRC. All rights reserved. The WCRC D2C Trust Score and its methodology are proprietary. Copying, text and data mining, and use of this content to train artificial intelligence models are not permitted without written permission; WCRC expressly reserves these rights, including under Article 4 of EU Directive 2019/790.
  10. Corrections. To report an error or ask for a review, write to consulting@wcrcint.com. Corrections are made promptly.