The Allianz story
Allianz was founded in Berlin in 1890 by Carl von Thieme and Wilhelm von Finck as a transport and accident insurer. It grew into Germany's leading insurer and moved its headquarters to Munich after the Second World War. Today it is one of the largest insurers and asset managers in the world.
What makes Allianz powerful
Allianz is the most valuable insurance brand in Europe. Its blue eagle logo appears on stadiums from Munich to Sydney, and it is a worldwide partner of the Olympic and Paralympic movements. Allianz's asset management arms, PIMCO and Allianz Global Investors, add strength in investments.
Allianz today
Allianz SE is listed in Frankfurt and led by Oliver Bäte. Allianz has set targets to reduce emissions in its investment portfolio and its own operations.
What comes next for Allianz
Allianz's road ahead is about simplifying and digitising its insurance business and growing in markets with rising insurance needs.
Why Allianz ranks #41
Brand Positioning & Recall (74.0) and Consumer Trust & Sentiment (72.0) carry Allianz's Power Score of 71.04.
Product, Innovation & Delivery at 66.0. What would move it: A faster product renewal cycle and clearer proof of innovation that customers can feel.
Pillar profile
Versus its nearest rivals
9 Financial Services brands are in the Europe 100. Allianz is #1 in its sector.
Questions people ask
What rank is Allianz in WCRC's Europe's Most Powerful 100 Brands 2026?
Allianz ranks #41 of 100 in Europe's Most Powerful 100 Brands 2026, with a WCRC Power Score of 71.04 out of 100.
When was Allianz founded and who founded it?
Allianz was founded in 1890. Founder(s): Carl von Thieme and Wilhelm von Finck.
What is Allianz's weakest area?
In the 2026 assessment, Allianz's lowest pillar is Product, Innovation & Delivery at 66.0 out of 100.
Who leads Allianz today?
Oliver Bäte, CEO. The brand is owned by Allianz SE.
Where is Allianz headquartered?
Allianz is based in Munich, Germany. Its country of origin is Germany.
What is Allianz's revenue?
€186.9bn total business volume (FY2025), according to the company's published results.
What is a signature fact about Allianz?
Allianz has held the naming rights to the Allianz Arena in Munich since it opened in 2005.
Key facts
| Brand | Allianz |
|---|---|
| Company / owner | Allianz SE |
| Headquarters | Munich, Germany |
| Founded | 1890 |
| Founder(s) | Carl von Thieme and Wilhelm von Finck |
| Leadership | Oliver Bäte, CEO |
| Latest revenue | €186.9bn total business volume (FY2025) Source |
| Sector | Financial Services |
| Country of origin | Germany |
| Signature fact | Allianz has held the naming rights to the Allianz Arena in Munich since it opened in 2005. |
| Official website | allianz.com |
Allianz is ranked #41 in WCRC's Europe's Most Powerful 100 Brands 2026 (Power Score 71.04).