The AXA story
AXA's roots go back to 1817 and a mutual fire insurer in Rouen, France. In the 1970s and 1980s Claude Bébéar built the group through mergers, and in 1985 it adopted the name AXA, chosen because it is easy to pronounce in any language. AXA grew through acquisitions in Europe, the United States and Asia.
What makes AXA powerful
AXA's simple global brand makes it one of the best-known insurers in the world. It offers property and casualty, life, health and asset management. AXA was a pioneer in climate insurance and climate commitments among insurers.
AXA today
AXA SA is listed in Paris and led by Thomas Buberl. The group has simplified its portfolio in recent years to focus on property and casualty and health insurance. AXA has set targets to reduce emissions linked to its investments.
What comes next for AXA
AXA's next phase focuses on growing in commercial lines and health, and on using data to price risk better.
Why AXA ranks #58
Brand Positioning & Recall (72.0) and Consumer Trust & Sentiment (70.0) carry AXA's Power Score of 69.16.
Product, Innovation & Delivery at 64.0. What would move it: A faster product renewal cycle and clearer proof of innovation that customers can feel.
Pillar profile
Versus its nearest rivals
9 Financial Services brands are in the Europe 100. AXA is #2 in its sector.
Questions people ask
What rank is AXA in WCRC's Europe's Most Powerful 100 Brands 2026?
AXA ranks #58 of 100 in Europe's Most Powerful 100 Brands 2026, with a WCRC Power Score of 69.16 out of 100.
When was AXA founded and who founded it?
AXA was founded in 1817 roots (AXA name 1985). Founder(s): Claude Bébéar (AXA name and group).
What is AXA's weakest area?
In the 2026 assessment, AXA's lowest pillar is Product, Innovation & Delivery at 64.0 out of 100.
Who leads AXA today?
Thomas Buberl, CEO. The brand is owned by AXA SA.
Where is AXA headquartered?
AXA is based in Paris, France. Its country of origin is France.
What is AXA's revenue?
€116bn gross written premiums and other revenues (FY2025, +6% comparable), according to the company's published results.
What is a signature fact about AXA?
The AXA name, adopted in 1985, was chosen because it is short, simple and legible in every language.
Key facts
| Brand | AXA |
|---|---|
| Company / owner | AXA SA |
| Headquarters | Paris, France |
| Founded | 1817 roots (AXA name 1985) |
| Founder(s) | Claude Bébéar (AXA name and group) |
| Leadership | Thomas Buberl, CEO |
| Latest revenue | €116bn gross written premiums and other revenues (FY2025, +6% comparable) Source |
| Sector | Financial Services |
| Country of origin | France |
| Signature fact | The AXA name, adopted in 1985, was chosen because it is short, simple and legible in every language. |
| Official website | axa.com |
AXA is ranked #58 in WCRC's Europe's Most Powerful 100 Brands 2026 (Power Score 69.16).