The Lamborghini story
Ferruccio Lamborghini made his fortune building tractors in post-war Italy. In 1963 he founded Automobili Lamborghini in Sant'Agata Bolognese to build grand touring cars. The Miura, launched in 1966, set the template for the mid-engined supercar, and the Countach followed in 1974.
What makes Lamborghini powerful
Lamborghini's power lies in drama. Its sharp-edged designs, raging bull emblem and loud engines make it one of the most desired car brands in the world. Models such as the Huracán, the Urus and the Revuelto have broadened the brand's appeal.
Lamborghini today
Automobili Lamborghini has been owned by Audi, part of the Volkswagen Group, since 1998. Stephan Winkelmann is chairman and CEO. Its factory in Sant'Agata Bolognese has been certified carbon neutral, and the company is moving its range to hybrid power.
What comes next for Lamborghini
Lamborghini's road ahead is the move to hybrid and electric power while keeping the emotional appeal of its cars.
Why Lamborghini ranks #44
Brand Positioning & Recall (78.0) and Product, Innovation & Delivery (72.0) carry Lamborghini's Power Score of 70.52.
Sustainability, Governance & ESG at 62.0. What would move it: Published, measurable sustainability targets, stronger governance disclosure and third-party ESG ratings.
Pillar profile
Versus its nearest rivals
13 Automotive & Mobility brands are in the Europe 100. Lamborghini is #6 in its sector.
Questions people ask
What rank is Lamborghini in WCRC's Europe's Most Powerful 100 Brands 2026?
Lamborghini ranks #44 of 100 in Europe's Most Powerful 100 Brands 2026, with a WCRC Power Score of 70.52 out of 100.
When was Lamborghini founded and who founded it?
Lamborghini was founded in 1963. Founder(s): Ferruccio Lamborghini.
What is Lamborghini's weakest area?
In the 2026 assessment, Lamborghini's lowest pillar is Sustainability, Governance & ESG at 62.0 out of 100.
Who leads Lamborghini today?
Stephan Winkelmann, Chairman and CEO. The brand is owned by Volkswagen AG (through Audi).
Where is Lamborghini headquartered?
Lamborghini is based in Sant'Agata Bolognese, Italy. Its country of origin is Italy.
What is Lamborghini's revenue?
€3.20bn revenue (FY2025), according to the company's published results.
What is a signature fact about Lamborghini?
Ferruccio Lamborghini was a tractor maker before he built his first car.
Key facts
| Brand | Lamborghini |
|---|---|
| Company / owner | Volkswagen AG (through Audi) |
| Headquarters | Sant'Agata Bolognese, Italy |
| Founded | 1963 |
| Founder(s) | Ferruccio Lamborghini |
| Leadership | Stephan Winkelmann, Chairman and CEO |
| Latest revenue | €3.20bn revenue (FY2025) Source |
| Sector | Automotive & Mobility |
| Country of origin | Italy |
| Signature fact | Ferruccio Lamborghini was a tractor maker before he built his first car. |
| Official website | lamborghini.com |
Lamborghini is ranked #44 in WCRC's Europe's Most Powerful 100 Brands 2026 (Power Score 70.52).