The Omega story
Louis Brandt founded a watch workshop in La Chaux-de-Fonds in 1848. His sons moved the business to Biel/Bienne and in 1894 launched a calibre called Omega, which gave the company its name. Omega became known for accuracy and won many chronometry trials.
What makes Omega powerful
Omega's power rests on precision with proof. It has been Official Timekeeper of the Olympic Games since 1932, and the Speedmaster was worn on the Moon by Apollo astronauts in 1969. The Seamaster, linked with James Bond films since 1995, and the Constellation complete a strong line-up.
Omega today
Omega is part of the Swatch Group, based in Biel/Bienne, and led by Raynald Aeschlimann. It makes its movements in-house, and many of its watches are certified Master Chronometers, which tests them for accuracy and resistance to magnetism.
What comes next for Omega
Omega's task is to keep its sports heritage and precision credentials relevant to younger buyers. The MoonSwatch collaboration with Swatch has introduced the Speedmaster to a new generation.
Why Omega ranks #24
Omega ranks #77 in WCRC's World's Most Powerful 100 Brands 2026 with a Power Score of 74.37.
Europe's ranking carries the same score, which places Omega at #24 among brands of core European origin.
Pillar profile
Omega was assessed on all five pillars and 50 parameters in the World's Most Powerful 100 Brands 2026. See its full global profile.
Versus its nearest rivals
17 Luxury & Fashion brands are in the Europe 100. Omega is #6 in its sector.
Questions people ask
What rank is Omega in WCRC's Europe's Most Powerful 100 Brands 2026?
Omega ranks #24 of 100 in Europe's Most Powerful 100 Brands 2026, with a WCRC Power Score of 74.37 out of 100. It also ranks #77 in WCRC's World's Most Powerful 100 Brands 2026.
When was Omega founded and who founded it?
Omega was founded in 1848. Founder(s): Louis Brandt.
Who leads Omega today?
Raynald Aeschlimann, President and CEO of Omega. The brand is owned by The Swatch Group Ltd.
Where is Omega headquartered?
Omega is based in Biel/Bienne, Switzerland. Its country of origin is Switzerland.
What is Omega's revenue?
CHF 6.28bn Swatch Group net sales (FY2025), according to the company's published results.
What is a signature fact about Omega?
The Omega Speedmaster was worn on the Moon during the Apollo 11 mission in 1969.
Key facts
| Brand | Omega |
|---|---|
| Company / owner | The Swatch Group Ltd |
| Headquarters | Biel/Bienne, Switzerland |
| Founded | 1848 |
| Founder(s) | Louis Brandt |
| Leadership | Raynald Aeschlimann, President and CEO of Omega |
| Latest revenue | CHF 6.28bn Swatch Group net sales (FY2025) Source |
| Sector | Luxury & Fashion |
| Country of origin | Switzerland |
| Signature fact | The Omega Speedmaster was worn on the Moon during the Apollo 11 mission in 1969. |
| Official website | omegawatches.com |
Omega is ranked #24 in WCRC's Europe's Most Powerful 100 Brands 2026 (Power Score 74.37).