The Boldfit story
Boldfit was founded in 2017 by Pallav Bihani and is owned today by Boldfit. It is one of 9 Health & Wellness brands in this year's ranking, where it places #9.
Why people trust Boldfit
Affordable gear drives repeat buyers.
The watch-out
Limited brand depth.
Why Boldfit ranks #93
Brand Positioning, scored 68 out of 100.
Brand Recall, scored 62 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Boldfit scores 66.24 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Boldfit in WCRC's India's Most Trusted D2C Brands 2026?
Boldfit ranks #93 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 66.24 out of 100.
Why is Boldfit trusted?
Affordable gear drives repeat buyers.
What is Boldfit's revenue?
₹305.1 Cr revenue (FY25), as per the company's filed accounts or published results.
Who owns Boldfit?
Boldfit is owned by Boldfit. It was founded in 2017 and is based in Gurugram.
What is Boldfit's biggest challenge?
Limited brand depth.
Key facts
| Brand | Boldfit |
|---|---|
| Company / owner | Boldfit |
| Headquarters | Gurugram, India |
| Founded | 2017 |
| Founder(s) | Pallav Bihani |
| Latest revenue | ₹305.1 Cr revenue (FY25), as per company filings |
| Sector | Health & Wellness |
| Country of origin | India |
Sources
- Financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data