Where trust is built
What we measure
All 100 brands
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The method, in brief
Every brand is scored out of 100 on the WCRC D2C Trust Score. Eighty per cent of the score comes from four things: how much consumers trust the brand, how well they remember it, how clearly it stands for something, and how much they love it. The rest looks at product and delivery, digital and financial strength, and governance. Read the methodology.
Financials. Only brands whose owners publish financial results were considered for this research. Brands that do not publish their financials have not been assessed or ranked.
Independent opinion. This ranking is WCRC's independent research and opinion, based on publicly available information as of November 2026. It is not an endorsement of any brand, and it is not investment, financial or purchasing advice.
Facts and figures. Revenue is shown as reported in company filings and published results for the latest available financial year. WCRC has not audited these figures. Scores reflect WCRC's assessment at the time of research and may be revised.
Trademarks. Brand names and trademarks belong to their owners. Their use here does not imply any affiliation with or endorsement by WCRC.
Corrections. To report an error or request a review, write to consulting@wcrcint.com.