The Deconstruct story
Deconstruct was founded in 2021 by Malini Adapureddy and is owned today by Deconstruct. It is one of 20 Beauty & Personal Care brands in this year's ranking, where it places #11.
Why people trust Deconstruct
Clear, honest labels and dermatologist-tested products build trust.
The watch-out
It is still building recall.
Why Deconstruct ranks #47
Consumer Trust & Sentiment, scored 80 out of 100.
Brand Recall, scored 64 out of 100.
The WCRC D2C Trust Score gives 80% of the weight to Consumer Trust, Brand Recall, Positioning and Brand Love. Deconstruct scores 75.48 overall.
Pillar profile
Versus its nearest rivals
Questions people ask
What rank is Deconstruct in WCRC's India's Most Trusted D2C Brands 2026?
Deconstruct ranks #47 of 100 in WCRC's India's Most Trusted D2C Brands 2026, with a WCRC D2C Trust Score of 75.48 out of 100.
Why is Deconstruct trusted?
Clear, honest labels and dermatologist-tested products build trust.
What is Deconstruct's revenue?
₹130 Cr revenue (FY25), as per the company's filed accounts or published results.
Who owns Deconstruct?
Deconstruct is owned by Deconstruct. It was founded in 2021 and is based in Gurugram.
What is Deconstruct's biggest challenge?
It is still building recall.
Key facts
| Brand | Deconstruct |
|---|---|
| Company / owner | Deconstruct |
| Headquarters | Gurugram, India |
| Founded | 2021 |
| Founder(s) | Malini Adapureddy |
| Latest revenue | ₹130 Cr revenue (FY25), as per company filings |
| Sector | Beauty & Personal Care |
| Country of origin | India |
Sources
- Financial statements filed with the Registrar of Companies, Ministry of Corporate Affairs
- Company website, official announcements and press releases
- Published interviews and statements by the founders and leadership
- WCRC Business Intelligence Unit research: consumer ratings and reviews, complaint records, search demand and social data